Remove website cross-site-scripting
article thumbnail

A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

article thumbnail

15 ways to secure your WordPress site

Search Engine Land

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Website security is often overlooked. Malware injection.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 ways to leverage generative AI for advanced SEO

Search Engine Land

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher.

Niche 127
article thumbnail

The Complete Guide to Google Tag Manager

ConversionXL

They help you monitor website or app visitor activity so you can optimize your site based on behaviors. Most websites need several tags in order to track different behaviors and user flows, like form submissions or page clicks. The more tags a website has, the more difficult it can be to manage. Enter Google Tag Manager.

GTM 140
article thumbnail

Crawl efficacy: How to level up crawl optimization

Search Engine Land

It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. Yet too often it’s said crawl optimization is only beneficial for large websites. Crawl optimization is beneficial for every website.

article thumbnail

How research on learning can help you understand advanced SEO concepts

Search Engine Land

Instead of attempting to analyze a 500-page website, begin with a 1-2 page website. Additionally, if you want to write a Python script that evaluates your website against the competition, instead of starting with 10 competitors, start by getting your script to compare your site to just one competitor.

Intrinsic 104
article thumbnail

SEO product manager vs. SEO manager: What’s the difference?

Search Engine Land

Both job descriptions show that the person needs to be a good communicator and open to collaborating with cross-functional teams. The amount of content on the site. Googlebot’s ability to crawl and index the site. On the right, the SEO manager is in charge of a specific SEO aspect: improving the brand’s organic visibility.

Product 93