Search Engine Land

MARCH 30, 2023

Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. I say “somewhat newsworthy” because what Google defines as “news” is now lax. Let’s set the record straight. Here’s how to claim your share.

CTR 125

CTR Angle Click Through Rate Follow-up 125

ConversionXL

JUNE 30, 2019

But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to. What is competitive analysis? You can’t beat a competitive analysis if you want to answer questions like: What makes my company unique? How do we stand out?

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

APRIL 18, 2018

This time, the culprit might be the "login with Facebook" API and the third-party JavaScript trackers embedded on websites that use it. It can help digital marketers, for example, "figure out what works and what doesn't," says HubSpot Director of Web Development Dmitry Shamis, "and optimize your site as a result.".

Manufacturing 62

Manufacturing Networking Service Campaign 62

Hubspot

SEPTEMBER 7, 2011

Use iFrames to Create New Page Tabs: Some of Facebook's fairly recent updates significantly reduced the amount of clutter users can add to their Pages. That said, you can still use iFrames to create custom tabs. Learn how to use iFrames here. Create a Welcome App: Consider using iFrames to create a custom 'welcome' page.

Networking 78

Networking B2C Promote High impact 78

Hubspot

JUNE 17, 2011

The simplest way to remedy this is to take the same content you're using to gener ate leads on your website and share links to that content on your Facebook Page's wall. Check out this guide for some simple how-to on setting up new tabs with iFrames.). What other tactics can you employ to generate more leads from Facebook?

Lead generation 75

Lead generation Follow-up Launch Conversion 75

ConversionXL

JULY 27, 2015

To learn more about accessibility challenges you can read the stories of real people struggling to use websites. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites. US consumers with vision loss have an estimated $175 billion of disposable income. Let’s get to it.

Conversion 119

Conversion User Experience UX Follow-up 119

Hubspot

SEPTEMBER 29, 2011

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. You'll need to provide a " Display Name ," which is what your app will be called. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab.

Customers 78

Customers User Experience Sell 78

Hubspot

APRIL 27, 2011

What does it mean for you? Website Integration. “The core building block is the Like button,” said Justin about the way in which you can connect Facebook with your existing website. We recently covered how businesses can use iFrames to do that now that the Facebook Markup Language (FBML) is going away.

Real Estate 74

Real Estate Growth Product Sales 74

PandaDoc

MARCH 16, 2021

What are the best Formstack alternatives? Formstack Forms is a great tool for automation and basic form creation, but while it comes with great templates and a no-code workflow, it might not be suited to your preference or use case. In this article, we’ll cover seven great Formstack alternatives that you should check out in 2021.

Contract 52

Contract Price Healthcare Start-ups 52

PandaDoc

MARCH 16, 2021

What are the best Formstack alternatives? Formstack Forms is a great tool for automation and basic form creation, but while it comes with great templates and a no-code workflow, it might not be suited to your preference or use case. In this article, we’ll cover seven great Formstack alternatives that you should check out in 2021.

Contract 52

Contract Price Healthcare Start-ups 52

ConversionXL

MAY 16, 2017

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. Rather than being told what metrics or dimensions to deliver you want business context: What’s driving the request for that data?

A/B testing 132

A/B testing Campaign Referrals Trust 132

Hubspot

DECEMBER 12, 2014

In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. Businesses create advertisements, and then they pay third party website publishers to publish those advertisements on their websites.

Up-sell 76

Up-sell Retail Sell Engineering 76

ConversionXL

OCTOBER 23, 2019

What they use is something called the proxy server or intercept method. What they use is something called the proxy server or intercept method. This iframe contains the logic required to handle Ajax powered Gravity Forms. It is no different with us in conversion optimization. We nerd out on testing tools. Image source.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

OCTOBER 23, 2019

What they use is something called the proxy server or intercept method. What they use is something called the proxy server or intercept method. This iframe contains the logic required to handle Ajax powered Gravity Forms. It is no different with us in conversion optimization. We nerd out on testing tools. Image source.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

ConversionXL

JANUARY 12, 2016

Peter Drucker famously said, “What gets measured gets managed.” ” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not? Filter Creation.

Campaign 91

Campaign Referrals Follow-up Territory 91

ConversionXL

JANUARY 5, 2017

What is eCommerce product filtering? Product filtering is what allows your visitors to enjoy and appreciate your big product catalog instead of cursing it. What’s the current state? What might surprise you, though, is that recent research found that only 16% of major eCommerce sites (e.g. size, color, category).

UX 108

UX Product Consult Price 108

Hubspot

JANUARY 29, 2015

PowerPoint makes bulleting automatic, but ask yourself: Are bullets actually appropriate for what you need to do? To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.

Presentation 78

Presentation Start-ups Gaming Customers 78

Hubspot

SEPTEMBER 18, 2020

Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. By placing these buttons on your business' website, you can help to create visibility for your social media accounts and easily extend your reach there.

Networking 101

Networking Promote Follow-up Contact 101

Hubspot

JUNE 25, 2014

Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Step 3: Copy the code that appears, and paste it into the HTML editor on your website. Step 2: Choose "Embed Tweet.". 2) Facebook Posts.

Presentation 78

Presentation Follow-up Closing Start-ups 78

Heinz Marketing

MAY 30, 2018

<iframe src=”[link] width=”480″ height=”268″ frameBorder=”0″ class=”giphy-embed” allowFullScreen></iframe><p><a href=”[link] GIPHY</a></p> The thing is, the most effective visuals are often the simplest. Need some convincing?

B2B 63

B2B B2C Follow-up Promote 63

Hubspot

NOVEMBER 14, 2014

Actually, this blog post is a perfect example: It''s about how to make your infographics clickable, but what if you don''t know how to make an infographic yet? It''s also a healthy way to get people to other pages on our website. But what about when your marketing content is an image, like an infographic? What does it look like?

Start-ups 75

Start-ups Customers 75