Hubspot

JUNE 28, 2010

eBooks and whitepapers are two formats for sharing longer written documents on the web. eBooks tend to be shorter and more interactive than whitepapers. eBooks tend to be shorter and more interactive than whitepapers. Whitepapers are more static and less interactive than eBooks and focus more on thought-leadership content.

Government 62

Government Promote Technique Lead generation 62

Heinz Marketing

APRIL 30, 2024

This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience. Striking the right balance between conveying value and avoiding oversimplification demands specialized marketing approaches.

B2B 102

B2B Niche Strategize Trust 102

Hubspot

JULY 5, 2011

Develop a whitepaper (a problem-solving guide) from scratch! First, brainstorm the whitepaper. In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Next, create the whitepaper. Okay, you have your whitepaper.

Campaign 54

Campaign Promote Lead generation Presentation 54

Hubspot

SEPTEMBER 1, 2010

Crafting a good whitepaper isn’t easy. Although there is no standard definition of what constitutes a whitepaper, most people would agree that they differ from blogs in scope, style and intent: Scope. Whitepapers are usually in-depth reports on a specific topic, like a research paper intended for publication on the Web.

Lead generation 59

Lead generation Represent Follow-up Presentation 59

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Engineering 144

Engineering Represent CRM Launch 144

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Audience data from these sources will help you create personas. This includes your audience’s preferences, demographics, behaviors and interests.

Construction 111

Construction Networking CRM Consult 111

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding.

B2B 120

B2B Lead generation Education Campaign 120

Heinz Marketing

OCTOBER 9, 2021

Struggling to Write Effective Whitepapers? Whitepapers are often the most challenging marketing pieces to create. Thank you, Ellen Ernst Kossek , Patricia Gettings , and Kaumudi Misra , for the great read. Here Are Five Steps for Planning One.

Strategize 114

Strategize B2B Presentation Conversion 114

Martech

APRIL 23, 2024

Some people can consume a deluge of newsletters, whitepapers and videos every working day, rapidly sort the wheat from the chaff, absorb them and add them to some kind of working file (in their head or a tool) that helps them stay abreast of new technologies.

Government 96

Government Technology Technology Trust 96

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. BOFU content should only be gated if it is extremely high-value. Examples are signature research reports or annual surveys with valuable and original data.

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. To build a library of content that fuels your efforts, start with a content strategy that’s aligned with your customers’ interests and needs. that span various topics and stages of the funnel.

Growth 114

Growth Customers Referrals Lead generation 114

Heinz Marketing

SEPTEMBER 20, 2023

Whether it’s blog posts, case studies, or whitepapers, involving sales in the content creation process can help ensure that it’s customer-centric and genuinely valuable. This collaboration also fosters a stronger sense of teamwork between marketing and sales, leading to more effective communication overall.

B2B 110

B2B Teamwork Consult Clients 110

Martech

APRIL 22, 2024

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey.

Lead generation 107

Lead generation Click Through Rate Contact Follow-up 107

Concentrix Catalyst

SEPTEMBER 20, 2022

In our whitepaper, Loyalty in Healthcare: Creating Connected Membership, we discussed how in a time of increasing consumerism and industry disruption, both payers and providers need to create stronger relationships […]. The post How Provider Centricity Can Lead to Better Health Outcomes appeared first on Concentrix Catalyst.

Healthcare 52

Healthcare 52

Search Engine Land

MAY 2, 2023

Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Simplifying video management for ad campaigns with the Asset Library. Considering using video ads?

Territory 98

Territory Campaign Networking Conversion 98

Search Engine Land

MARCH 7, 2023

Organizations Are Turning to SEO Now , BrightEdge whitepaper. BrightEdge also revealed the challenges SEOs are focusing on: Search engine updates (41%) Changing consumer behavior (33%) Technology advancements (14%) Competitors (12%) Dig deeper.

Niche 98

Niche Engineering Trust Technology 98

Heinz Marketing

MARCH 23, 2023

Whether it’s signing up for a free trial, requesting a demo, or downloading a whitepaper, make sure the CTA is easy to understand and visibly displayed in your marketing communications. You can do this by including multiple connection points (like links within an email) that all point to the same action.

B2B 114

B2B A/B testing Drivers/motivators Up-sell 114

ConversionXL

SEPTEMBER 20, 2018

If you’ve used Slack or Dropbox, you’ve witnessed this first-hand—you didn’t read a lengthy whitepaper on the benefits of strong internal communication or cloud-based file sharing. Does downloading a whitepaper mean you’re ready to buy? Tidal Wave 3: Product experiences have become an essential part of the buying process.

Go To Market 289

Go To Market GTM Profit margin Education 289

Heinz Marketing

FEBRUARY 28, 2023

For example, if a prospect has downloaded a whitepaper on a particular topic, you can send them related content or offer them a personalized demo based on their interests. By tracking website activity, email engagement, and other data points, you can create targeted campaigns that showcase content that’s relevant to their interests.

Healthcare 107

Healthcare B2B Campaign Prospecting 107

Heinz Marketing

NOVEMBER 22, 2020

Did they all fill out a form, then download a whitepaper, and then visit a specific website URL before moving to closed? They evaluate against the customer’s existing customers to determine what they did prior to becoming closed-won opportunities.

CRM 139

CRM Follow-up B2B Contact 139

Martech

APRIL 19, 2024

The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech. For that reasons, Schiele likes to use social media platforms as a distribution channel for content, and then re-market to the audience on platforms like LinkedIn and Facebook with an offer for a demo.

B2C 114

B2C Lead generation B2B Campaign 114

Sales Hacker

JANUARY 30, 2024

Inaccurate timing: MQLs are typically scored based on a combination of user actions, such as downloading a whitepaper or attending a webinar. Understandably, this makes it tricky for marketing teams to properly qualify leads and understand their specific pain points and needs.

Pipeline 91

Pipeline Represent Pitch CRM 91

Salesforce

MARCH 9, 2022

Government Cloud Plus Security Whitepaper. Read Whitepaper.

Government 96

Government Technology Technology Healthcare 96

ConversionXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. It then deconstructs the events to see what exactly made them memorable. Get calls from sales reps. Receive email after email. For years, the B2B marketing playbook was pretty boring – even a bit annoying.

Hospitality 125

Hospitality B2C B2B Presentation 125

Heinz Marketing

OCTOBER 19, 2023

Can you break whitepapers into blog posts or case studies? Stretch your Content Further Maybe hiring a writer or designer to produce new content is not in the budget. But that doesn’t mean you can’t stretch your existing content further or bring it a new life with updates and revisions. Or turn a series of blog posts into a larger guide?

Negotiate 116

Negotiate Referrals Contract Follow-up 116

Lead Fuze

DECEMBER 2, 2021

Whitepapers or e-books. For example, if the leads you’re trying to attract, and your ideal customers are B2B customers, perhaps they’d be more interested in a whitepaper or perhaps content that is based on extensive research, like an e-book. Gated content can vary in style, type, and of course, function.

Lead generation 52

Lead generation Niche Real Estate A/B testing 52

Veloxy

JANUARY 13, 2022

These are very popular in B2B as the results are often collected, presented in a webinar, and summarized in an ebook or whitepaper. You can incentivize them by entering their name into a doorprize, or by giving them a small token of appreciation, such as a Starbucks gift card. Start Segmenting Your Prospect Lists.

CRM 208

CRM Cold Call Customer Relationship Management Prospecting 208

SaaStr

JUNE 10, 2020

Whitepapers and static content. I bet right now all your whitepapers are about ROI calculators and similar pitches to leads. Are you sending them thoughtful content every week or two designed to help them get more out of the product? If so, is it any good? When was it last updated? I bet you don’t even know.

Customers 97

Customers Pipeline Growth Pitch 97

Partners in Excellence

MARCH 25, 2023

Highspot: “The Sales Enablement Guide for Modern Sales Leaders” is a whitepaper that offers insights into the latest trends and best practices in sales enablement. The whitepaper covers topics such as content management, sales coaching, analytics, and more.

Price 62

Price Healthcare Cross-sell Contact 62

Heinz Marketing

OCTOBER 29, 2020

This was also recently seconded by MarketingProfs in their whitepaper on how marketers respond in a crisis. With all the frustration of 2020, everyone has seen the need and desire for empathy, compassion, and connection. A few primary key points were “respond with compassion” and “make your brand a beacon of optimism.”

Customers 106

Customers B2B Campaign Prospecting 106

Hubspot

JUNE 16, 2020

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. If you're a marketer, there's no doubt you've come across at least one ebook or whitepaper offer. So, what’s a whitepaper?

Presentation 100

Presentation Education Conversion Promote 100

Heinz Marketing

MAY 24, 2022

How many pieces are blog posts, webinars, whitepapers, case studies, etc.? Industry (Optional). After you’ve collected the past 2 years worth of content, analyze it by using filters to record the following: Format. Funnel Stages. How many pieces are top, middle, and bottom funnel? How many pieces are there for each intended persona?

Campaign 107

Campaign Launch Follow-up Consult 107

Martech

NOVEMBER 20, 2023

Snagged a whitepaper or video? Dig deeper: It’s time to say goodbye to your email open rate Tactical email prompts from user actions Ever abandon a sign-up midway? That nudge you get to finish up is behavioral targeting in action. Beyond reminders, here’s how it gets creative: Download follow-up. FAQ browsers. Lurked on the FAQ page?

B2B 128

B2B Campaign Click Through Rate Follow-up 128

Search Engine Land

APRIL 8, 2024

Craft engaging and informative content such as whitepapers, case studies, expert interviews, or data-driven reports. Create a Marketing Campaign: Develop a content marketing campaign that provides valuable insights, industry trends, or thought leadership articles.

Finance 123

Finance Manufacturing Referrals Construction 123

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. Get calls from sales reps. Receive email after email. For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Hospitality 118

Hospitality B2C B2B Construction 118

Martech

MARCH 22, 2022

Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”. The experts that you hire should be able to figure out if that should come from a whitepaper, a business article, a video or a combination of all three of them.

Gaming 97

Gaming Teamwork Government Follow-up 97