Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers.

Networking 77

Networking Meeting Campaign 77

Search Engine Land

MAY 13, 2024

in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. In-feed: Appears in YouTube’s home/search feeds, Google Discover, and Gmail. Shorts: YouTube’s short-form video feed. Get the daily newsletter search marketers rely on. Why we care. How it works.

Campaign 127

Campaign Meeting Process 127

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. What YouTube is saying. YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. Get the daily newsletter search marketers rely on.

Growth 121

Growth Process Product 121

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. What YouTube is saying. Live videos. Off-hour posting.

Strategize 122

Strategize Process Product 122

Search Engine Land

APRIL 9, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They will appear in your product list, store tab and video description – with YouTube promising more areas of discovery coming soon. Get the daily newsletter search marketers rely on.

Commission 114

Commission Promote Product Conversion 114

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The 100% Share of Voice (SOV) was crucial, as it minimized distractions compared to traditional TV, news feeds, display ads and YouTube placements.

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Launch Presentation Growth Campaign 122

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Objectives and Key Results 131

Objectives and Key Results Campaign Finance Real Estate 131

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. What YouTube is saying. ” Get the daily newsletter search marketers rely on.

Presentation 119

Presentation Process Customers 119

Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. Get the daily newsletter search marketers rely on.

Campaign 128

Campaign Engineering Consult Start-ups 128

Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. YouTube now notifies users if their tagged products are not displayed due to an error or issue. YouTube will be running an experiment in the coming weeks to make it easier for viewers to find all of their subscribed content.

Product 116

Product Launch Gaming Campaign 116

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube.

Networking 127

Networking Trust Campaign Engineering 127

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Get the daily newsletter search marketers rely on.

Process 114

Process 114

Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube Select Shorts Lineups: Reservation products that enable eligible clients to target the top 5% of popular YouTube Shorts (vertical videos that are 60 seconds or less in length). Learn more about YouTube Select.

Construction 118

Construction Territory Sports Negotiate 118

Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. What YouTube is saying.

Strategize 120

Strategize Presentation Price Engineering 120

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. YouTube has launched a dedicated post-only feed for Android and iOS devices. Get the daily newsletter search marketers rely on.

Product 129

Product Launch Promote Conversion 129

Search Engine Land

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. What YouTube is saying. ” Get the daily newsletter search marketers rely on.

Campaign 123

Campaign Engineering Service Process 123

Search Engine Land

FEBRUARY 20, 2024

Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques. This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

Real Estate 126

Real Estate Campaign Technique Clients 126

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. For years, Google and Bing have dominated paid search.

Engineering 125

Engineering Campaign Education Service 125

Search Engine Land

NOVEMBER 8, 2023

YouTube’s ad blocker crackdown could be illegal in the EU. If YouTube is found to be in violation of EU privacy laws, users will be able to continue blocking ads, which could have a significant impact on reach for advertisers. Hanff claims that YouTube is violating Article 5.3 YouTube Premium. ” Why we care.

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Commission Engineering Technology Technology 136

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications.

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Follow-up Technology Technology Process 109

Search Engine Land

JANUARY 16, 2024

YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. YouTube’s intensified efforts against ad blockers, at the potential expense of user experience, could discourage platform usage, impacting the reach of your advertising campaigns. ” YouTube Premium issues. .”

User Experience 112

User Experience Campaign Gaming Start-ups 112

Search Engine Land

SEPTEMBER 21, 2023

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier.

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Hubspot

SEPTEMBER 14, 2016

For marketing and sales? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales.

Launch 66

Launch Promote Campaign Growth 66

Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. What has YouTube said?

User Experience 141

User Experience Engineering Process 141

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Commission 88

Commission Promote Up-sell Start-ups 88

Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. Engagement on YouTube was defined as views, likes, comments and shares.

Campaign 99

Campaign Engineering Product Sell 99

Search Engine Land

FEBRUARY 27, 2024

Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age. This network extends beyond traditional search platforms and includes major Google properties such as YouTube and Google Discover. What is Adalytics?

Networking 136

Networking Campaign Engineering Follow-up 136

Search Engine Land

SEPTEMBER 7, 2023

YouTube is testing longer but fewer ads on its connected TV app. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks. YouTube is testing a new ad countdown clock that will indicate the remaining seconds before users can either skip an ad or when it finishes. What has YouTube said?

User Experience 140

User Experience Launch Engineering Conversion 140

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. In addition to the new timestamps, YouTube is rolling out further features to improve the shopping experience. ” Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms.

Launch 125

Launch Product Strategize Engineering 125

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 132

Retail X-functional Launch Non-Profits 132

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Entertainment 141

Entertainment Sports Niche Retail 141

Search Engine Land

NOVEMBER 28, 2023

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. This functionality makes content more accessible, whether users are subscribing to a YouTube channel or making a purchase. Get the daily newsletter search marketers rely on.

Entertainment 118

Entertainment Follow-up Start-ups Conversion 118

Martech

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

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Sports Campaign Process Customers 117

Martech

MAY 14, 2024

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences.

Customers 111

Customers Prospecting 111

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. The news comes after YouTube reported a 4.4% 45% of teens are likely to recall an ad they’ve seen on YouTube.

B2C 112

B2C 112

Search Engine Land

JANUARY 30, 2024

gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. billion from the previous year, while YouTube ad revenue was $9.2 Sundar Pichai, CEO, said in a statement: “We are pleased with the ongoing strength in Search and the growing contribution from YouTube and Cloud. Alphabet Inc.,

Networking 126

Networking Campaign Engineering Growth 126

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. Below is a preview of the new support offering on GA4: YouTube tutorials. Get the daily newsletter search marketers rely on. Reports and UI.

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