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This day in search marketing history: March 5

Search Engine Land

Read all about it in Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change” Also on this day Google to switch completely over to mobile-first indexing by September 2020 2020: Google said 70% of sites shown in search had already been switched over. There were some manual control options.

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This day in search marketing history: February 19

Search Engine Land

Also on this day Bing announces refreshed Bing Webmaster Tools 2020: The new toolset promised to offer a faster, cleaner, more responsive and even more actionable set of features. Video: Rhea Drysdale on hyperlocal SEO & saving clients money 2020: From running a small business to digging deep into SEO to help clients win.

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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories. URL network.

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How To Measure the Return on Digital Sales Experiences

Salesforce

Digital engagement hit a tipping point in 2020, with 60% of interactions between brands and consumers happening online, according to the 4th edition of the Salesforce State of the Connected Consumer report. Upsell and cross-sell rates. Let’s say you sell industrial equipment. Sales as a digital experience.

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4 ways you can use customer segmentation to increase sales

PandaDoc

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Source: TopContent.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

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SaaStr Podcasts for the Week with Qordoba and Gainsight — March 27, 2020

SaaStr

May Habib: Then when I was in the UAE, a couple of years later, I was working for the government when Abu Dhabi bailed out Dubai and I was in the heart of the region a couple of years later, when oil prices fell from a hundred bucks a barrel, which is what they were when I moved, to $50 a barrel when I left to move to San Francisco.