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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. So, they’re set up where you don’t have only one model to choose from.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%.

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The Sales Manager’s Guide to Sales AI

Veloxy

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

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How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. Millennials , who grew up surfing the web and are now between 28 and 40 years of age, are becoming vice presidents and directors. Probably not.”.

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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level.

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How to Create a Sales Enablement Plan That Delivers ROI

Miller Heiman Group

It’s time to begin making resource requests for your 2020 budget—and that means the resources that you’ll need to implement to grow your sales enablement strategy. What sales-related challenges do you anticipate facing in 2020 and how will you overcome them? Ask them about what their desired selling future state looks like.

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

Accepting online payments and making payments available in multiple regions or currencies – no matter where your company is based – is not only a smart business choice, but it’s accessible using tools like HubSpot and its payment partners. It is best to sell digital products like memberships, tickets, consulting, or memberships.

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