Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. There was an obvious way to.

GTM 68

GTM X-functional Start-ups Relationship building 68

Search Engine Land

AUGUST 6, 2024

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. Then, you would: Create a proxy metric in GTM. That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 120

GTM Launch Growth Networking 120

Hubspot

MAY 8, 2020

If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. You'll be able to build a GTM plan, execute it, and access performance analytics with the software. You can use the software to align marketing and sales goals, as well as align revenue operations.

GTM 101

GTM Price Contact Campaign 101

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 122

GTM Growth Campaign B2B 122

SaaStr

AUGUST 2, 2024

You’ll likely need a: Pre-sales team Post-sales team A new roadmap, framework, and GTM strategy If you don’t make changes at the right time, which isn’t easy and requires a collective effort as a business, you’ll likely stay stagnant. The GTM strategy is easy to use and caters to small teams around productivity and collaboration.

GTM 115

GTM B2C Growth Territory 115

SaaStr

APRIL 14, 2020

Adapt, Plan Deliver: Founder/CEO Lessons from 2000 & 2008 Applied to 2020 With Twilio CEO Jeff Lawson and Bessemer Venture Partner’s Byron Deeter. Shifting Your Sales & GTM Strategy in Uncertain Times with Salesforce.

GTM 116

GTM Up-sell Sell Process 116

SaaStr

JULY 22, 2021

Founded in 2004, took 16 years to hit the first $500m in ARR, in 2020. 1000 partners are key to their GTM strategy. At $600m in ARR, Avalara is growing 38% year-over-year powering a $13.5B market cap. Avalara didn’t start off as a rocketship. But then it will add $200m in 2 years to cross $700m ARR shortly.

Cross-sell 133

Cross-sell GTM Commission Up-sell 133

SaaStr

NOVEMBER 13, 2020

On December 8, join @Talend #CMO @LaurenV for a roundtable session at @saastr Scale 2020 "The Five Hardest #Marketing Decisions to Make and How to Get Them Right with Talend." — Rolf Heimes (@rolfester) November 13, 2020. Director of GTM Ops, Sapphire Ventures. " Save your seat today! Rico Mallozzi, Sr.

GTM 101

GTM Engineering Technology Technology 101

SaaStr

APRIL 30, 2020

Founder/CEO Lessons From 2000, 2008 and 2020 with Jeff Lawson and Byron Deeter , CEO of Twilio and GP at Bessemer Venture Partners. Salesforce’s New GTM Strategy, with SVP Commercial Sales Adnan Chaudry and Managing Partner of Salesforce Ventures, Matt Garratt. and much more!

GTM 99

GTM Start-ups Customers Sales 99

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 116

GTM Growth B2B Territory 116

SaaStr

JUNE 27, 2024

Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history. In 2020, they still didn’t have a finished product until May, when they onboarded their first customer. If someone else succeeds at some GTM strategy, you will, too, right? Not always.

GTM 105

GTM Launch Finance Start-ups 105

SaaStr

JULY 31, 2022

VC all seemed like a game in the boom times of 2021 and late 2020. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. It turns out, most founders don’t do a 50/50 split. A 2:1 split is most common. Much more here. The 10x Rule: What Raising $1 of Venture Capital Really Means. It’s not as fun anymore.

GTM 122

GTM Price Gaming Growth 122

SaaStr

JANUARY 2, 2024

Establishing Your GTM Strategy Looking back at 2020, most of Zendesk’s customer funnel came in organically through their website, some paid, and a small percentage through partnerships. There are three areas of the ecosystem you should focus on in terms of building GTM with VCs to their startups: Focus on your target segment.

Growth 106

Growth GTM Start-ups Follow-up 106

Outreach

DECEMBER 17, 2020

As we say farewell to 2020, there are many lessons learned that we’ll take with us into the New Year. In 2020, meetings with prospects moved from an office or restaurant setting to a Zoom call. To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020.

GTM 52

GTM Sales B2B Clients 52

SaaStr

APRIL 1, 2023

Fast Forward To 2020 The pandemic happened. 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Efficient Go To Market There are a lot of ways to GTM as an SMB. GTM + customer success + product strategy has to tie together. One thing is for certain.

GTM 98

GTM Growth Up-sell Gaming 98

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)?

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GTM B2B Gaming Growth 113

Sales Hacker

SEPTEMBER 1, 2022

Titles you’re likely to see for this role include Sales Manager, Enablement Manager, and GTM Specialist. They have a firm grasp of GTM strategies, value propositions, and positioning, as well as familiarity with your company’s KPIs and workflows. Chris Asmar is a former customer success manager who departed Outreach in 2020.

GTM 108

GTM Contract CRM Meeting 108

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. he now excels in RevOps as a finalist in the 2020 OpsStars Awards. Check it out.

GTM 122

GTM Consult Territory Real Estate 122

SaaStr

AUGUST 8, 2022

But in 2022, you need your VPs to work together like a tightly oiled machine, and trust us when we say, the ones that started since 2020 are not as dialed-in with the rest of the exec team. . With sessions like… Optimizing GTM for PLG . Building a Scalable GTM Motion on a Shoestring Budget. Back in ye-olde-days (i.e.

GTM 98

GTM Launch Networking Growth 98

SaaStr

OCTOBER 21, 2019

This year at SaaStr Annual 2020 , we’re expanding both our physical presence and our content. “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston. The post Here’s Why SaaStr Annual 2020 is All About the Workshops appeared first on SaaStr.

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GTM Negotiate Launch Strategize 45

Sales Hacker

MARCH 15, 2022

He’s worked closely with C-level executives to refine their GTM hiring practices. In 2020, he was appointed CEO. A bunch of guys on campus created a startup, but they didn’t have any GTM expertise. That drives demand for people of all sorts; engineers, product marketers, and GTM professionals. Asad, welcome.

GTM 104

GTM Technical Sales Quota Growth 104

SaaStr

DECEMBER 14, 2023

Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020.

GTM 125

GTM Cross-sell Territory Retail 125

SaaStr

DECEMBER 11, 2020

SaaStrScale.com 2020 was a big hit! The Q+A at the end is especially good — stay for it: #3: “Zendesk’s Secret Sauce to Scaling to $1B: SMB and Mid-Market Success” with VP Global SMB Sales Sharon Prosser and VP GTM Strategy Astha Malik. . Thank you to the 20,000+ that attended and tuned in!

GTM 93

GTM Product Customers Sales 93

Xant

MARCH 3, 2021

How have the events of 2020 changed the world of sales? Here is a sneak peek at the speakers and what you can learn from them: Chris Harrington will share a brief look back at 2020, what we learned, and what we need to succeed going forward. Hear from David Dulaney on how to align your GTM teams to the new customer journey.

GTM 94

GTM Pipeline Drivers/motivators Follow-up 94

ConversionXL

NOVEMBER 20, 2020

Google Analytics 4 (GA4) officially launched in October 2020. GA4 : We are here, 2020. That being said, you could use a Data Studio dashboard to bring your historical UA and new GA4 data together in a single dashboard side by side #ppcchat #measure — Krista Seiden (@kristaseiden) November 17, 2020. GA1 : Urchin, 2005.

Government 117

Government Launch GTM Start-ups 117

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. We asked Brooke Treseder, SVP, Revenue Operations at Checkout.com , Ellen Kindley, Chief Transformation Officer at Keyfactor , and Gordana Vuckovic at Contentstack to share their best tips to increase sales.

Cross-sell 98

Cross-sell GTM Sales Territory 98

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Share The GTM Newsletter That’s it, that’s all.

GTM 78

GTM Real Estate Launch Contact 78

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. out of 500,000 businesses) with a 98% CEO approval rating.

X-functional 98

X-functional GTM B2B Technology 98

Martech

FEBRUARY 4, 2022

The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. By this, I mean life events.”.

Pipeline 121

Pipeline GTM B2B Campaign 121

SaaStr

MARCH 7, 2023

At the same time, many started the year with healthy balance sheets and used their 2020 learnings of scenario planning and applied them quickly. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. The Takeaway There’s only so much you can cut.

GTM 72

GTM Growth Profit margin Contract 72

SalesLoft

FEBRUARY 25, 2020

Speaker : Ray Owais, Retail GTM Enablement Lead at Shopify. Join us in San Francisco from March 9-11, 2020 for REV2020! You’ll leave with the latest knowledge to inform your buying process and enable better tool selection. 3) Sales Performance Mastery: Building Critical Selling Capabilities. Register now.

GTM 89

GTM Retail Technology Technology 89

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

SaaStr

MAY 8, 2024

Until the second half of 2020, most companies had enough apps and weren’t looking on their own to spend more. Therefore, sales and marketing practices made no sense in 2020. Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Exactly as hard as it always used to be,” Jason shares.

Quota 110

Quota Price GTM Finance 110

SaaStr

NOVEMBER 19, 2023

Billion in ARR 80% of IPOs Since 2020 Are “Broken” The 5 Ways AI Will Transform Creativity with Adobe CSO Scott Belsky Before You Start as a VP — Please, Please, Please. Do a 60-Day Plan. And Make Sure the CEO Agrees With It. with Stage 2 Capital Co-founder Mark Roberge 4.

GTM 72

GTM Pitch Strategize Growth 72

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. I started in July of 2020 as all of the hospitality folks were furloughed during the lockdown. Pavilion is the key to getting more out of your career.

Clients 103

Clients Hospitality Entertainment Quota 103

Sales Hacker

MAY 23, 2023

I started a marketing analytics company which I sold in 2020. Don’t say ‘how are you currently optimizing your GTM process?’ But founders are the final decision-makers at their company — so working directly with founders is a great way to cut through the noise and sell directly to the person who will be signing the check.

Sell 109

Sell Quota GTM Up-sell 109