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GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner

Sales Hacker

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 125
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 117
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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 119
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Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA

SaaStr

If we go back a few years, when PLG was launched in the market, everyone went wild. You’ll likely need a: Pre-sales team Post-sales team A new roadmap, framework, and GTM strategy If you don’t make changes at the right time, which isn’t easy and requires a collective effort as a business, you’ll likely stay stagnant.

GTM 113
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Lessons Learned Rapidly Scaling a Team from 2 to 1100 People with Remote CEO and Co-Founder Job van der Voort

SaaStr

Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history. In 2020, they still didn’t have a finished product until May, when they onboarded their first customer. If someone else succeeds at some GTM strategy, you will, too, right?

GTM 104
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You *know* your exec team desperately needs an offsite. We’ve got the easiest (and best, and cheapest) solution

SaaStr

But in 2022, you need your VPs to work together like a tightly oiled machine, and trust us when we say, the ones that started since 2020 are not as dialed-in with the rest of the exec team. . With sessions like… Optimizing GTM for PLG . Building a Scalable GTM Motion on a Shoestring Budget. Back in ye-olde-days (i.e.

GTM 98