Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. We love this product and team; on strategy and profitable.”

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 99

Engineering Non-Profits Electricity Networking 99

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo , which was originally a 10-year deal.

Networking 91

Networking Gaming Commission Engineering 91

Search Engine Land

JANUARY 24, 2023

The Department’s previous lawsuit, filed in October 2020 under the Trump Administration, accused Google of using its alleged monopoly power to eliminate competition for internet search through exclusionary agreements. That case is expected to go to trial in September. Google’s response. A good time for competition.

Advertising/ Marketing 94

Advertising/ Marketing Government Retail Market share 94

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. ” A Paid Search First? Ah, Google FIber!

E-commerce 84

E-commerce Electricity Pharmaceutical Engineering 84

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. ” – Google.

Engineering 93

Engineering Campaign Promote Represent 93

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Amazon’s booming ad business grew by 40% in 2019 2020: Amazon’s quarterly ad revenues surpassed $4 billion for the first time in Q4. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 95

Real Estate Retail Engineering Campaign 95

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Google’s ad serving algorithm mastered user intent on their core search product. Firefox: 3.5%

Campaign 105

Campaign Trust Launch Networking 105

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. Productivity. 80/20 Sales and Marketing. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. Growth requires taking market share from your competitors, while they try to do the same to you.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. However, several third-party sources disagreed.

Gambling 92

Gambling Launch Engineering Campaign 92

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Just how big is the market size of the fintech industry? billion by 2030.

E-commerce 101

E-commerce B2C Finance Referrals 101

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Launch 87

Launch Legal Engineering Networking 87

Highspot

FEBRUARY 22, 2021

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019. Community Commitment: Sales enablement is a thriving practice where community serves a critical role in evolving best practices.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

NOVEMBER 12, 2020

The claim that 50% of people check their email first thing when they wake up was first shared in a May/June 2014 issue of MotherJones and continues to be cited in prominent marketing statistic roundups (yes, even those “updated for 2020”). According to a 2014 study, still the only study on the topic as of November 2020…).

A/B testing 113

A/B testing Represent Construction Start-ups 113

Hubspot

OCTOBER 10, 2018

UK, and Canada: Have you ever bought a product based on an ad you saw online? Based on those who indicated they have bought a product based on an online ad, 30.2% That's more than those who say they bought a product based on a Google-based ad. We asked 834 internet users across the U.S., Source: eMarketer.

Growth 72

Growth Market share Networking Follow-up 72

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. Short answer: 2020 happened.

Gaming 98

Gaming Cross-sell Sales Finance 98

Search Engine Land

JANUARY 25, 2023

Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. In 2020 the number of gamers worldwide reached about 3.6 Additionally, 70% of the gamers surveyed said they were open to trying a new subscription product or service.

Gaming 88

Gaming Campaign Drivers/motivators Represent 88

Hubspot

MARCH 11, 2020

Seth Godin once said , "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.". It's constructed from your business values, how you sell, and the feelings you want to evoke when customers interact with your products.

Promote 95

Promote B2C Construction Networking 95

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. And you’re always up against an incumbent or competitor that has more market share. You can view the full video here.

Sales 97

Sales Up-sell Price Start-ups 97

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. For most marketers, products like Kenshoo are too expensive.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. How do you bring it to market? What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. It was really now bringing on a new product within their clinic or organization.

Closing 66

Closing Customers Niche Cross-sell 66

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Nobody ever build a social network for business on this scale. We told them we were going to build a B2B network that would connect every company in the world and they didn’t run screaming out of the room. Because, market share is really number one metric. FULL TRANSCRIPT BELOW.

Growth 40

Growth Launch B2B Networking 40

SaaStr

NOVEMBER 26, 2019

Join us at SaaStr Annual 2020. We ended up capturing 92% of this health care market share within the state of Michigan. To go from that to where I’m on the phone with CSOs or network engineers now and I hear them say, “I love you guys. So marketing owns a pipeline, not just a megaphone. sales team.

Inside sales 84

Inside sales Sales Up-sell Pipeline 84

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. BCG expects that figure to grow to 70% by 2020.”.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. BCG expects that figure to grow to 70% by 2020.”.

B2B 52

B2B B2C Retail Clients 52

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. Want to see more content like this?

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 61

Non-Profits Strategize Trust Growth 61