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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B
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eCommerce on Fire: Back to Pandemic Highs (And What Shopify’s $75B Quarter Tells Us)

SaaStr

About 14% of total GMV on Shopify was attributed to international transactions – cross-border commerce is becoming the norm, not the exception. Shopify reduced operating expenses as a percentage of revenue from 52% in Q4 2022 to 32% in Q4 2024. They’re not just growing – they’re doing it profitably at scale.

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5 Top Learnings from Legal SaaS Logikcull’s Almost $300,000,000 Sale to Private Equity

SaaStr

So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000! Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm.

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How 1,000+ B2B Startups Are — And Aren’t — Growing. The Real Data.

SaaStr

The survey reveals we’re returning to “pre-pandemic levels”, we’re normalizing after the artificial highs of 2021-2022. The takeaway: Stop chasing the unsustainable growth rates of 2021-2022. But here’s what most people are missing: This isn’t necessarily bad news.

B2B
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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. ” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022.

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From $30M to $11B: The ServiceTitan Playbook – CRO Ross Biestman’s Masterclass on Vertical SaaS

SaaStr

The Making of a Vertical SaaS Giant: Inside ServiceTitan’s Journey When Ross Beastman joined ServiceTitan in 2018 as employee #354, venture capitalists were telling him he was “crazy” to sell software to plumbers. The phone call to his wife was simple: “I’m going to Los Angeles to sell software to plumbers.”

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The Best Time to Cold Call Prospects in 2025 (Backed by Data)

RingDNA

But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads. Read Now 5 Sequences Every Rep Needs in their Playbook Gartner predicts that 75% of B2B sales organizations will augment traditional sales playbooks with AI-powered guided selling solutions by 2025.