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Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Search Engine Land

This is due to the presence of several major players, such as Microsoft, Salesforce, and Adobe, in the customer relationship management (CRM) software sector. As of 2022, HubSpot holds a mere 4.9% The consensus among the majority is that the deal is unlikely to suppress competition. Antitrust watchdog reaction.

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Where to Invest in New Sales Tech for the Greatest Return in 2022 and Beyond [New Data]

Hubspot

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Prospecting 34.75%. AI CRM Tools.

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HubSpot customers paying 12% more than in 2021

Martech

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Average subscribers paid 12% more in 2022 than in 2021. HubSpot also continues to add customers; 8,200 were onboarded in Q1. Photo credit: HubSpot.

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3 Easy Outside Sales Tips to Double Your Closing Ratio

Veloxy

You now know what it takes to double your closing ratio in 2022 and beyond. It’s much more than centralizing your customer’s data and activity in a customer relationship management software. And why shouldn’t you? You can also find more here: field sales best practices.

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How Salesloft helps you get the most out of your CRM system

SalesLoft

A survey of over 500 sales leaders found that most CRM ( customer relationship management ) systems are painfully difficult to use, with 76% of respondents reporting that their team doesn’t use the majority of tools in their CRM. A customer relationship management system is your organization’s record keeper.

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Focus On People and Invest in Tech — And More Predictions for Growing Businesses

Salesforce

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. Spoiler alert: it’s all about focusing on the people who make your business go — employees and customers alike — and investing in technology to support them.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?