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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. All the other winners of the 2022 edition of Search Engine Land Awards will be revealed this Monday, Oct. Meet Search Engine Land 2022 award winners at SMX Next. agency is a finalist in a whopping seven categories. Congrats to both agencies!

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? Then, export the data to be analyzed later.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027. I like to think of a strategic alliance as teaming up without tying the knot.

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4 Steps Utilities Can Take to Build Trust with EV Drivers

Salesforce

By 2030, there will be over 26 million electric vehicles on U.S. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase. Start by unifying your legacy technology data on one purpose-built platform that is central and accessible.

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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that. How did everyone else outrank them?

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Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

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Episode 29: How Custom Solutions Leads to Long Term Customers for Marlin Technologies

Spiro Technologies

Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? And then our electrical engineering guys will get involved and design a custom circuit board, and we’ll get into our own manufacturing to make that.