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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Continued growth of video-centric media like TikTok and Instagram. What’s going on? Theirs is distinctly digital.

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The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin

SaaStr

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: What Does It Take To Write A Great Cold Email In 2023?

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. I asked him what changed.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. For this one deal, we just need to do X. Since clients use you differently, they can’t always use new functionality that you develop. And growth deceleration—startup gravity—is equally painful for entrepreneurs.

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Communicating martech’s value in a slowing economy

Martech

The marketing industry is facing major challenges in 2023. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. This is particularly true in B2B companies.

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The Ultimate 2023 Guide to LinkedIn Sales Navigator

Sales Hacker

Related: Answering The Top 5 Questions On How to Use LinkedIn (5 min read) How to use LinkedIn Sales Navigator for prospecting in 2023 1. Pro tip: For increased accuracy, you can go to the “Role” filters section and add specific job titles or a function. Related: 10 LinkedIn Profile Tips to Stand Out in 2023 (10 min read) 3.

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How to structure people operations to scale SEO success

Search Engine Land

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department. June 2023 SEO Strategy DE 30.06.23

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