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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. In fact, it took two months for the tool to finally stop processing data.

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Documenting processes and contingency plans. ” Drupal is a widely used open source CMS.

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How AI will affect the future of search

Search Engine Land

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.

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Achieve AI Excellence with The Five Elements Framework

Salesforce

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Whether through processes or formal contracts, remember to build this foundation and set expectations.

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What Is Vendor Sprawl?

Salesforce

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. IT teams continue to face technology and process challenges as they work to streamline their digital transformations.