Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : Imagine a feminine hygiene brand with a sports product line. However, first-party data can also help with the construction of lookalike audiences.

Campaign 101

Campaign Niche Territory Construction 101

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 120

A/B testing Strategize Retail Clients 120

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers.

Retail 129

Retail Niche Objectives and Key Results Technology 129

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. This means remarketing audiences will gradually decrease and these campaigns will have less impact. Account optimization Your day-to-day campaign optimization has evolved drastically over the past few years.

Campaign 109

Campaign Retail Manufacturing Clients 109

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. Activation : User experiences product or service.

Growth 102

Growth Customers Referrals SQL 102

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

APRIL 11, 2024

Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms. We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to test them). That said, if an urgent edit is needed, we’ll make it.

Campaign 114

Campaign Represent Networking Conversion 114

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? Building a testing campaign for Q4 success. Improving for 2024. Test your product features Once general content testing is in place, look at your product features. This could involve testing popular products or how you feature dynamic product features based on engagement.

Customers 86

Customers Drivers/motivators Cross-sell B2C 86

Martech

DECEMBER 18, 2023

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. How did your integration effort help the last marketing campaign? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Government 143

Government Campaign Strategize Customers 143

Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Strategize 112

Strategize Technology Technology Campaign 112

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages.

Customers 113

Customers A/B testing Strategize User Experience 113

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. Upsell campaigns. Loyalty campaigns. CPG segmentation. The first step.

Campaign 118

Campaign Territory Start-ups Clients 118

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Jasper will help with researching and creating copy for campaigns and social media posts. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

CRM 126

CRM Technology Technology Campaign 126

Martech

APRIL 11, 2024

Much of the excitement about AI centers on the promise of increased productivity. lead capture forms, campaign tracking, attribution, etc.) This allows us to participate in strategic conversations about marketing objectives and how to find the best martech solutions for the job. Technology is great at automation and efficiency.

B2B 127

B2B Manufacturing Technology Technology 127

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Amazon can predict what products we will buy next. This way, we can start to associate a journey that started with an email campaign and continued onto the website with the same customer.

Trust 82

Trust Strategize Government Service 82

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. Key actions Organize cross-functional review sessions of last year’s campaigns.

Process 111

Process Campaign Strategize Gaming 111

Martech

DECEMBER 12, 2023

This will let you see if a new tool is going to genuinely enhance productivity or just add complexity. Even taking advantage of free tutorials or webinars every month to learn about the latest product updates is a great way to keep the team in the know and using the software to its fullest capacity. Come up with your ideal wish list.

Drivers/motivators 124

Drivers/motivators Technology Technology Campaign 124

PandaDoc

FEBRUARY 23, 2024

Lead management focuses on achieving sales goals in the short to medium term, while opportunity management is more about leveraging strategic relationships to achieve long-term growth goals. What strategic goals can it help me achieve? What is opportunity management — and why should you care? What’s their business value?

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns.

Campaign 130

Campaign Technology Technology Commission 130

Search Engine Land

FEBRUARY 7, 2024

The value of each purchase is passed back into the interface, then the campaigns, ad groups, and keywords can be optimized according to ROI. The account structure can be configured to allocate a budget based on the products that yield the highest return on investment. Success comes from a strategic mindset, not just automation.

X-functional 115

X-functional Non-Profits Objectives and Key Results Profit margin 115

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 124

Retail X-functional Launch Non-Profits 124

Hubspot

JUNE 17, 2020

By 2024, this figure is projected to increase to 282.7 Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we'll review how to structure your Google shopping campaign and the top strategies that'll drive sales.

A/B testing 101

A/B testing Campaign Price Strategize 101

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. retailer looking to expand into Canada (with a forecasted $33 billion in ecommerce sales in 2024) needs to consider custom, duty, and taxes. Decide on your approach for campaigns and promotions.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? Professor Clayton Christensen from Harvard School of Business School claims that each year an approx. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Strategize 97

Strategize Customers Launch Campaign 97

Martech

DECEMBER 28, 2023

They want to keep budgets down, even as a busy political campaigning season will drive prices up. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. We’d like to know how it’s been for you.

Click Through Rate 128

Click Through Rate Sports Campaign Service 128

Hubspot

NOVEMBER 20, 2023

As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. By delegating these mundane tasks to AI, account executives can redirect their efforts towards more strategic and high-value activities.

Cross-sell 56

Cross-sell Contract Contact Prospecting 56

Lead Fuze

NOVEMBER 14, 2023

In this read, we’ll uncover how adopting AI can give businesses an edge over their competition by enhancing productivity and informing decision-making processes. The Rise of AI in Business A recent report from IDC suggests that by 2024, the global market for AI will reach $500 billion. Boost your business productivity.

Technology 52

Technology Technology Follow-up Contact 52

ClickFunnels

AUGUST 11, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. You Can Build a Value Ladder Sales Funnel With Just One Product! You can do it with just one product.

Lead generation 246

Lead generation Niche Price Promote 246

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Streamlined team productivity with actionable Microsoft Teams notifications. This level of precision is huge, enabling more effective business management and strategic planning.

Strategize 100

Strategize User Experience Contact Strategic planning 100

Martech

FEBRUARY 27, 2024

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At Source: Braze 2024 Global Customer Engagement Review “Why are we still talking about this?”

Product 108

Product Customers Territory Strategize 108

Martech

JANUARY 17, 2024

Efficiency will go south quickly without a North Star The most effective marketing organizations (MEMOs) have one thing in common — crystal clear strategic alignment on goals, priorities, roles and responsibilities. Beyond strategic alignment, MEMOs are aligned at the project level. Baby steps lead to big productivity gains.

Government 129

Government Teamwork Strategize Consult 129

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Amazon can predict what products we will buy next. This way, we can start to associate a journey that started with an email campaign and continued onto the website with the same customer.

Trust 105

Trust Strategize Government Service 105