Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 92

GTM Launch Growth Networking 92

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product. Get MarTech!

Launch 104

Launch Product GTM Education 104

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 86

Growth Go To Market Product Customers 86

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. Everything Else?

Pitch 92

Pitch Growth Go To Market Product 92

SaaStr

MARCH 3, 2024

The Advice That Stings is The Advice You Want to Hear How to Double Your SaaS Magic Number and Increase Efficiency Small Deals at Large Customers. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. And 100% At Risk. Updated) Top Podcasts This Week: 1.

Technique 86

Technique Go To Market Price Growth 86

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information.

Cross-sell 60

Cross-sell CRM Referrals Up-sell 60

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 117

Growth Pharmaceutical B2C Construction 117

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. And on an efficiency or productivity basis, how does that compare to other channels? At Brex, they put up billboards all over San Francisco when launching the product.

E-commerce 68

E-commerce Networking A/B testing GTM 68

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Is it all about AI?

GTM 79

GTM Growth Go To Market Conversion 79

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 99

GTM Growth Start-ups Clients 99

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Everyone is competing for dollars in the wallet and there aren’t many dollars to go around. You’ve read the spicy perspectives of some go-to-market leaders.

GTM 72

GTM Cold Call UX Price 72

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. They are aimed at automating and enhancing common tasks such as organizing tabs, creating custom themes and writing text on the web. Category: These are your decision-makers.

GTM 92

GTM Niche CRM Account management 92

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. But as Prathipati himself is now quick to point out: where is the customer? A great product is necessary, but so is the pipeline for your product.

GTM 83

GTM Pipeline Strategize Represent 83

SaaStr

JANUARY 3, 2024

“He was doing a freemium product and I was like ‘Why don’t you just walk into an Adobe or a Cisco and just close a six-figure deal? Even if your product’s not there, they’ll buy from you.’ whereas ISO 27001 is a lot more common if you have customers in Europe, Australia, and other territories.

Territory 59

Territory Closing Service Product 59

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. That’s sales.

GTM 67

GTM Real Estate Launch B2B 67

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers. SLA performance and roadmap alignment.

GTM 113

GTM Market share Growth Technology 113

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud.

Cross-sell 112

Cross-sell B2B User Experience Represent 112

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Happy New Year!

Product 101

Product GTM Sales CRM 101

SaaStr

JULY 15, 2022

And each of those webinars will probably produce at least one customer if you do it every single week in scale. Fergal Kerins (@FergalKerins): What if the customers you are trying to reach are all giants? Fergal Kerins (@FergalKerins): What if the customers you are trying to reach are all giants? So, thanks man.

Growth 94

Growth Cross-sell Start-ups X-functional 94

PandaDoc

MAY 13, 2024

They’ll be in charge of looking after your customer relationship management software (CRM). Training focuses on winning the trust of customers and providing an effective sell. Service sales Focuses on building the customer’s lifetime value (LTV). The sales operations team is separate from sales enablement.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SaaStr

JANUARY 28, 2020

Anthony : I’ll add more too and this sounds like a sponsored answer, but customer success becomes even more important as we sort of think about where growth is coming from. Obviously, marketing and investments are expensive and we know the cost to keep a customer is obviously a lot less. It’ll help de-risk that.

Growth 82

Growth Promote Engineering Up-sell 82