Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 112

Government Technology Technology B2C 112

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 115

Niche B2B Service Retail 115

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Trust 124

Trust Strategize Technology Technology 124

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Overall, video content helps in engagement and improve conversions and saturating SERPs. Continuously test which images are performing well in SERPs and conversions to refine your checklist. Business email address Sign me up!

CTR 112

CTR Government Click Through Rate UX 112

Sales Pop!

NOVEMBER 8, 2024

This data-driven personalization leads to more relevant and targeted sales pitches, increasing the likelihood of conversions. Armed with this information, they can engage in more meaningful conversations, offering solutions that resonate on a personal level.

Sales 246

Sales Technology Technology Conversion 246

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Gong - Conversation Intelligence My years of working with sales productivity tools have shown that Gong stands out because of its exceptional conversation intelligence capabilities. to USD 165.00

Product 130

Product CRM Price Objectives and Key Results 130

Martech

JANUARY 8, 2025

Pro tip : Include a call to action in your follow-ups that drives the conversation forward whether its booking the next meeting, signing a document or reviewing a resource. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Processing.

CRM 124

CRM Follow-up Sales Prospecting 124

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech.

Retail 110

Retail CRM Education B2B 110

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Instead, the focusshifted toward more interactive and task-driven conversational AI experiences, such as voice commerce (v-commerce) and voice-enabled apps.

E-commerce 129

E-commerce Engineering Technology Technology 129

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Combining video and image assets in Demand Generation can increase conversions by 20% at the same cost per action (CPA), compared to those relying solely on video, according to Internal Google data.

Campaign 85

Campaign Represent Launch Strategize 85

Partners in Excellence

JANUARY 24, 2025

He and I had lots of conversations on how they interrelated and the metrics that had the highest leverage. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

High impact 113

High impact Pipeline Inside sales Quota 113

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Customers 115

Customers Appointment Education Consult 115

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. These enhanced summaries offer quick, actionable insights making it easier to follow up, coach teams, and stay aligned on customer conversations. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech. Processing.

A/B testing 101

A/B testing Campaign Contact Service 101

SaaStr

DECEMBER 2, 2024

So I’m signing up for 2025. I know, or at least I hope, many of you are building your 2025 plans now. If not, what would it take in 2025 to actually matter again? This can be a tough conversation. This can be a tough conversation. I think SaaStr itself still matters. Many will be very tactical.

B2B 123

B2B Growth Start-ups Conversion 123

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. Processing.

B2C 85

B2C Sports B2B Launch 85

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. For example, before jumping into a call a service rep might ask an assistive AI agent like Agentforce to summarize a customer’s most recent conversation with the support team.

Contact 102

Contact Service Start-ups Conversion 102

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B testing 103

A/B testing Objectives and Key Results CRM Pipeline 103

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. The post The 14 best HubSpot updates from January 2025 appeared first on MarTech. Processing.

Contact 104

Contact CRM Campaign Service 104

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

Government 114

Government Campaign Conversion Start-ups 114

RingDNA

APRIL 29, 2025

We want to help you have sharper conversations, smoother workflows, and easier wins. Now you can get guidance while the conversation is happening, when it matters most. Keep conversations sharper without needing post-call corrections. can now accurately capture and analyze those conversations.

Product 62

Product Territory Outside Sales Up-sell 62

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. Those perfectly weighted customer journeys, those precise revenue contributions per channel, and those clean conversion paths tell a story your gut says can’t be true.

Finance 112

Finance SQL Campaign GTM 112

Search Engine Land

SEPTEMBER 6, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care.

Campaign 100

Campaign Conversion 100

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. With these insights, you can identify what drives conversions and refine your marketing strategies. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith. Processing.

Retail 119

Retail Networking Clients Follow-up 119

Adaptive Business Services

APRIL 2, 2025

Your goal must be To provoke an action which leads to a conversation. If successful, it is at this point where your conversation will likely be moved to a one-on-one engagement. Lets stop here for now but we will definitely continue this conversation in coming issues! Here is a great article found on the Nimble blog.

CRM 71

CRM Contact Represent Consult 71

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Bringing it into your nurture and re-engagement programs gives you a direct line to mobile-first prospects, letting you deploy quick alerts, appointment reminders, or conversational follow-ups that email alone can’t achieve.

Cross-sell 72

Cross-sell Campaign Appointment Prospecting 72

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 121

GTM Conversion CRM Market share 121

Sales Hacker

JUNE 13, 2025

2025 is a different world. Valuations are climbing at the seed stage, but follow-on conversion is dropping. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. Founders raised rounds in days.

GTM 86

GTM Drivers/motivators Growth Go To Market 86

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year.

Closing 113

Closing B2B Growth Start-ups 113

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Why it matters : Stakeholders need business results and operational ROI.

E-commerce 98

E-commerce Retail A/B testing Campaign 98

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.

Retail 108

Retail Launch Territory Promote 108

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Click to enlarge.

Lead generation 118

Lead generation Launch Follow-up Product 118

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. ” and “How much should we give you next year?

X-functional 117

X-functional Finance Represent Territory 117