Martech

APRIL 11, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Lets take a look at the biggest HubSpot updates for March 2025. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

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A/B testing Campaign Contact Service 101

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

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A/B testing Objectives and Key Results CRM Pipeline 103

Understanding the Sales Force

JULY 1, 2025

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. It’s the only sales book/course with a complete sales process AND methodology, including sales psychology, strategies and tactics with sample conversations.

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Process Sell CRM Consult 71

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Admins can now make quick updates without worrying about lost changes or extra clicks.

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Contact CRM Campaign Service 104

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. For example, before jumping into a call a service rep might ask an assistive AI agent like Agentforce to summarize a customer’s most recent conversation with the support team.

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Contact Service Start-ups Conversion 102

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. With these insights, you can identify what drives conversions and refine your marketing strategies.

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Objectives and Key Results CRM Campaign Pipeline 65

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

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CRM Trust Service Closing 111

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. When personalization doesn’t connect to conversation history, you sound robotic. The other 72%?

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Territory CRM Negotiate Relationship building 85

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

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GTM CRM Conversion Market share 121

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

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Objectives and Key Results Strategize Growth Start-ups 97

Salesforce

JUNE 17, 2025

Say hello to smarter enablement with tailored coaching from Agentforce Sales Coach, now available on any deal type in your CRM. Ensure Einstein Activity Capture and Einstein Conversation are also enabled. Say goodbye to time-sucking sales process tasks with automatic opportunity record updates and agent-powered quoting.

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Sell Territory E-commerce Sales 83

Martech

OCTOBER 31, 2024

Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM. Prohibiting it from engaging in conversations outside the context of a pre-approval application.

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Objectives and Key Results Retail Finance Launch 133

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. Companies like Bamboo HR and Scale AI are already automating their entire sales and revenue operations using AI-powered customer conversation analysis.

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GTM Negotiate Cross-sell CRM 94

Highspot

JULY 7, 2025

Your CRM and business intelligence tools play pivotal roles in your ABS efforts—but it’s a GTM performance platform with sales enablement capabilities, including AI-powered capabilities, that will ultimately dictate the success of your account-based approach.

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Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

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Conversion Objectives and Key Results Sales CRM 62

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you This standardization simplifies CRM object management and supports future enhancements for merge options.

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Objectives and Key Results CRM Contact Pipeline 116

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

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B2B Engineering Education Trust 112

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects?

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Quota Sales Pipeline Contact 62

RingDNA

MARCH 31, 2025

The modern sales ops team is no longer just responsible for reporting and CRM management. To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools.

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Government Cross-sell Objectives and Key Results CRM 62

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them.

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Government Retail CRM Trust 109

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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Objectives and Key Results CRM Drivers/motivators Campaign 104

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.

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B2B Objectives and Key Results Cross-sell B2C 126

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

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Promote Click Through Rate User Experience Education 118

Salesforce

JUNE 18, 2025

A solid customer relationship management (CRM) solution built for small businesses. In this webinar, Salesforce experts Florence Cheung and Zia Hasheem explain how to get your business AI-ready with the right CRM. Learn how to set up a CRM that brings all your customer and business data together in one place. Watch the webinar.

CRM 52

CRM Up-sell Start-ups Growth 52

Sales Hacker

APRIL 4, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Get the top takeaways from the conversation, including how incentives need to be reworked to scale enterprise, in this post. Share Tag GTMnow so we can see your takeaways and help amplify them. More for your eardrums Ray Smith is the VP of AI Agents at Microsoft.

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GTM X-functional Engineering Government 102

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

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Objectives and Key Results CRM Contact Territory 72

Adaptive Business Services

APRIL 16, 2025

Its also the perfect conversation starter! Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. Please be sure to check out these top 100 sales blogs on Feedspot.

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CRM Contact Start-ups Up-sell 62

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. CRM Integration & Automation. Core features: CRM with built-in sales enablement tools. Its an ideal choice if you need a CRM that integrates with customer service tools.

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Price Sales CRM GTM 52

Martech

JUNE 11, 2025

It can handle replies, personalize messages based on real-time behavior, and escalate conversations to human agents when needed. Coming in 2025: Marketing Cloud+ SKUs (July), Agentforce Web Curation (October), Expanded LinkedIn collaboration (November). It also assembles personalized web experiences dynamically.

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Campaign Represent B2B Launch 91

Understanding the Sales Force

APRIL 6, 2025

On May 6, 2025, at 3pm ET , I will be hosting a 30-minute event for CEOs and Presidents (only) where I will share the appropriate expectations that you should have of your senior sales leaders in order to achieve a significant sales transformation.

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Government Pipeline Negotiate CRM 71

Salesforce

MARCH 20, 2025

Cloud-based customer relationship management (CRM) systems help sales teams manage customer data, track customer interactions, and collaborate with colleagues from anywhere with an active internet connection. Cloud platforms can help analyze your referral paths and search terms to identify the best leads.

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Technology Technology CRM Campaign 81

SaaStr

FEBRUARY 26, 2025

So far: Since October, closed 5,000 Agentforce deals, including more than 3,000 paid Salesforce says Agentforce has managed 380,000 conversations , with only 2% escalated to humans and an 84% resolution rate So far, at the public company level, it’s the infra players that are seeing the crazy growth. Nvidia, Google Cloud, Azure, etc.

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Growth CRM Up-sell Service 79

Martech

MARCH 24, 2025

Marketers who embrace AI-driven platforms report: Higher open rates and conversions thanks to AI-optimized subject lines and personalization. Thats why choosing the right email marketing platform in 2025 is crucial. Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools?

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Gaming A/B testing Campaign CRM 113

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! Their agents have handled 1.2M+ support conversations with a 91% customer satisfaction rate.

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GTM Government CRM Follow-up 68

Salesforce

APRIL 28, 2025

Create content with modern AI customer relationship management (CRM ) tools that can give you a major advantage. Ask questions in your captions to encourage responses: Get the conversation going. Salesforces CRM for Small Businesses helps track this across platforms. Show them you care by replying to their comments within a day.

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Salesforce

JANUARY 9, 2025

In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. Keep up with commerce trends with conversational insights. (GA Who wouldve thought just a few short years ago that retailers would be embarking on an AI revolution

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Retail Promote Government Trust 59

SaaStr

MAY 4, 2025

Heres where I think its heading based on 100,000+ conversations already on SaaStr’s own AI , and my experience investing in so many contact center and post-sales leaders: 1. AI Will Eliminate Drudgery Sales reps spend 75% of their time on non-selling tasksforecasting, CRM updates, internal meetings, etc. At least, the best AEs.

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