SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. The go-to-market strategies look great in planning decks. But adding another tool won’t fix your go-to-market motion, if there’s no clear definition of success, or alignment on how to get there.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Onboarding is the highest-ROI investment you can make.

GTM 100

GTM Cross-sell Finance Price 100

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 100

GTM Drivers/motivators Legal Finance 100

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. PLG and SLG arent competitors, theyre partners in growth.

Growth 77

Growth GTM Product Government 77

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Click to expand.

B2B 90

B2B GTM Government Strategic planning 90

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis. The future of GTM is AI-powered.

Growth 72

Growth GTM Cross-sell Negotiate 72

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. New year, time to take back control – 2025 is the year of inbox zero! This phase is the most transformational.

GTM 106

GTM Cross-sell Pipeline Strategize 106

Sales Hacker

JUNE 27, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Her latest release, Trends: Artificial Intelligence (2025) , is her first in 5 years! It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy.

GTM 91

GTM Legal Trust B2C 91

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

GTM 106

GTM Sales Represent Government 106

SaaStr

JUNE 23, 2025

The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”

B2B 67

B2B Cold Call Pipeline Engineering 67

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Beware the fractional trap Fractional roles can be appealing, but they’re not always strategic. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM 99

GTM Construction Referrals Networking 99

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Sekar emphasizes CAC payback period as the single most important metric for product leaders to track.

Product 104

Product Transportation Growth Launch 104

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. Steven Farnsworth: I never thought to ask the question.

GTM 69

GTM Legal Contract Go To Market 69

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. TriNet exists to make that easier.

GTM 84

GTM Customers Construction X-functional 84

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Marketing teams are stitching together point solutions in hopes of unlocking scale. His entire practice is built on stitching together modern platforms in elegant, strategic ways.

GTM 64

GTM Pipeline B2B Clients 64

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. And there’s a few reasons for that.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them. Did they have their own portfolio companies struggling with GTM?

GTM 77

GTM Sell Pipeline Networking 77

SaaStr

JULY 10, 2025

larger revenue base by 2025. larger revenue base by 2025. Sometimes the bigger market wins, even with lower initial margins. When are smaller customers “better”? Olo was just acquired for $2B by Thoma Bravo after 20 years — a big success. margin) Net Income: $11.8M

Strategize 69

Strategize Networking Represent Market share 69

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. 2025 And The Rise of the Mech AE (Account Executive) 2. ” AI tools won’t change this fundamental cultural dynamic.

GTM 82

GTM Territory Cold Call Price 82

Martech

MARCH 4, 2025

But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

Drivers/motivators 126

Drivers/motivators Strategize B2B Growth 126

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.

Pitch 77

Pitch B2B Strategize Strategic planning 77

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

MARCH 1, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. So, what separates companies that attract buyers, strategic investors, or IPO opportunities from those that stall? He viewed fundraising as a strategic option, not a necessity. See more top GTM jobs on the GTMfund Job Board.

GTM 65

GTM Non-Profits Launch Growth 65

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. 2025 is a different world. This piece unpacks that further – where venture is, where it’s going, and and what it means for early-stage founders building now. The venture market in 2025 is more bifurcated than ever.

GTM 90

GTM Drivers/motivators Growth Go To Market 90

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x

GTM 106

GTM Cross-sell Pipeline Launch 106

Sales Hacker

APRIL 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Go-to-market teams need to rewrite the brand awareness playbook for a world where content marketing, SEO, and PPC all look very different. Could we redirect $5K of PPC spend into creator partnerships or strategic PR?

GTM 92

GTM Click Through Rate B2B Trust 92

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 114

GTM Sales Pipeline Growth 114

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward.

GTM 122

GTM Sales Growth Represent 122

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 119

B2B Education Sports Pitch 119