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So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Raising prices may or may not work for you. You need the team sharp to retain your customers in 2025. At least take marketshare.
After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.
Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in marketshare, per a World Advertising Research Centre (WARC) study.
Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B market cap – up from $2.4B I get to set the price of the apples because they’re my apples. net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M
Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Online sales were essentially flat as consumers continued to wait out price and economic volatility. The first quarter’s sales results reflected this mindset.
It’s the natural evolution of a maturing market. SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market The 40% Rule: Why This Number Changes Everything Here’s the uncomfortable truth: 40% of workloads have now moved to the cloud. The market is saturated.
Why brand investment faces new scrutiny Today’s challenging economic climate intensifies scrutiny of every marketing dollar, especially those allocated to brands. Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing.
Owner’s $120M Round: What It Tells Us About 2025’s Funding Environment Owner just raised $120M at a $1B+ valuation with $40M ARR growing 10% month-over-month. Marketing and AI: What CMOs Are Really Buying Products like Clay are winning because they’re solving an existential threat for CMOs. The process?
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.
Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. This will lead to higher demands for all digital experiences to be accessible in 2025. Now, theres no looking back. These experiences will be powered by AI.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.
Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. And price gouging is not a great way of growing loyalty.” Processing.
revenue, ~$20B total funding 2025: $12.7B The B2B lesson : In winner-take-all markets, funding ahead of the curve beats efficient scaling every time. Raise for Market Timing, Not Just Runway OpenAI’s $40B round in March 2025 wasn’t about need — it was about opportunity. revenue, ~$13B total funding 2024: $3.7B
Fresh data from Ramp’s AI Index suggests that the meteoric rise in business AI spending might be showing signs of deceleration, raising questions about whether we’re witnessing market maturation or beginning to hit a potential adoption ceiling: The numbers tell a nuanced story. While overall AI penetration among U.S.
e.g. on the AI Slow Roll: The Brutal Truth About Today’s SaaS Market: From DPI vs TVPI Wars to the AI Slow Roll Killing B2B Companies A deep dive into the most pressing issues facing SaaS founders and investors in 2025, based on insights from top VCs and operators The venture capital world is having an identity crisis.
larger revenue base by 2025. Sometimes the bigger market wins, even with lower initial margins. Toast sacrificed early marketshare for market size optimization and is now leveraging scale to move upmarket. When are smaller customers “better”? margin) Net Income: $11.8M margin) Net Income: $11.8M
✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 These are venture capital fever dream numbers. AI is incredible at writing code.
So we were back on 20VC this week in our Latest in Tech deep dive with Harry Stebbings and Rory O’Driscoll of Scale: “The State of SaaS 2025: IPOs, AI, and the Coming Shakeout” The IPO Window Is Cracking Open (Finally) Chime’s $1.67B revenue IPO is the canary in the coal mine. rodriscoll brings the insight.
Business Model Implications: Training costs rising (now $100M+, heading to $10B+ per model) Serving costs plummeting Result: Commodity pricing pressure on model providers Opportunity: Massive new markets opened for AI-powered applications For B2B and SaaS SaaS: Your customers can now afford AI features they couldn’t before.
PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. ” But VCs fund “broad horizontal markets where you can compete for a billion-dollar outcome.”
She expects this and other genAI search innovations will mean huge changes in digital marketing. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Q: So I see how this can aid B2C marketers, but what about B2B?
No VC firm in existence has actually achieved the marketshare required to make their model work mathematically. These funds can afford to pay premium prices for early deals, knowing they’ll make up the difference in later rounds. This bundling creates a structural advantage for mega funds with massive capital reserves.
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