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Your SaaS New Year’s Resolutions for 2025

SaaStr

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Raising prices may or may not work for you. You need the team sharp to retain your customers in 2025. At least take market share.

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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.

B2B 73
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Brand trust is the most valuable asset your company owns

Martech

Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study.

Trust 93
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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B market cap – up from $2.4B I get to set the price of the apples because they’re my apples. net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Online sales were essentially flat as consumers continued to wait out price and economic volatility. The first quarter’s sales results reflected this mindset.

Retail 64
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

It’s the natural evolution of a maturing market. SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market The 40% Rule: Why This Number Changes Everything Here’s the uncomfortable truth: 40% of workloads have now moved to the cloud. The market is saturated.

Growth 103
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CFOs want hard numbers, not brand vibes

Martech

Why brand investment faces new scrutiny Today’s challenging economic climate intensifies scrutiny of every marketing dollar, especially those allocated to brands. Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing.