This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.
From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical.
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.
Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3. Sales is messier.
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s. And where it will be very soon.
The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? ” Applied to simple sales scenarios, this suggests significant deflection potential. But we’re still in the early adoption phase compared to support’s mature implementation.
Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. That’s it.”
New data from Carta analyzing 17,896 primary priced rounds from Q1 2021 to Q2 2025 shows a clear trend: lead investors are systematically taking larger portions of the rounds they lead. This can make it harder to bring in strategic investors, additional value-add partners, or maintain optionality for future rounds. round in 2025.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.
Cartas move into fund administration and private equity made technical expertise non-negotiable. Invest in technical excellence early Solutions engineers are your secret weapon as complexity grows. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals.
In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.
Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. So what does holiday 2025 look like in a time of increasing economic pressure, rapidly changing consumer optimism, and artificial intelligence? Why product quality?
A company selling $2-5K software packages won’t need humans for standard implementationsthe AI will qualify, demo, answer questions, negotiate within parameters, and close deals automatically. While you can program some negotiation tactics, the endless “hide the ball” games that sales teams play will be less effective.
Dig deeper: Will AI agents conduct the martech orchestra in 2025? Solution providers and system integrators could become more vital as the complexity of AI-based systems demands specialized knowledge, strategic consulting and ongoing operational support. Yes, AI can do remarkable things, but it still needs human expertise.
That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.
Research popular hashtags within your industry and use them strategically in your posts. Instagram’s algorithm heavily favors video content, making Stories and Reels non-negotiable tools for your success. Run effective Instagram ads Organic reach is important, but strategic paid promotion can dramatically accelerate your results.
When done right, role-play scenarios become one of the most effective ways to build muscle memory, gain confidence, and learn to navigate tough sales moments and negotiations. Negotiation Sales negotiation is not about the immediate ‘yes’ or ‘no.’ But it doesn’t have to be that way. It’s about trading value.
“When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. According to our State of Sales Enablement Report 2025 , teams that utilize AI in coaching programs are 20% more likely to achieve improved revenue outcomes. Did you know?
Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. Understand the SaaS sales process and lifecycle Selling SaaS products, your sales team blends strategic actions with tools to enhance engagement and retention.
By the mid-2000s, legal ops shifted to work on more strategic topics. Strategic planning Those tasked with legal ops are responsible for setting long-term goals, aligning them to overall corporate strategy, and helping a team understand an organization’s big picture.
The Exit Market Froze — But Strong Signs of Life in 2025 IPO activity in 2022-2024 fell off a cliff: 2021: 1,035 IPOs globally 2022: 181 IPOs 2023: 154 IPOs 2024: ~180 IPOs But here’s the thing— 2025 is showing real signs of life. We’ve seen some massive deals in 2024-2025: Scale AI’s $14.3B
And of course, close deals faster 2025 is the year of inbox zero for me. And I also combine that with interviews that we did of segments customers to tell people what the private market price was so they could negotiate. And then are, this is amazing strategic intent. But [00:45:00] this new, I’m using Oh three mini high.
Tap into machine learning insights to make better choices and plan strategically. Conversation Intelligence for Smarter Calls Incorporating conversation intelligence into daily calls allows sales teams to identify key talking points, assess customer sentiment, and strategize follow-up actions more effectively than ever before.
Strategic Selling and it’s companion book, Conceptual Selling. My goal right now is to have 300,000 NAWSP members by 2025. I wish I was taught to negotiate my salary. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone. Nootropics.
Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. By making pipeline generation a non-negotiable part of the operating rhythm, it turns what is often deprioritized into a reliable growth driver. Engaging mid-level buyers isnt enough anymore.
The major SaaS providers have announced another round of significant price increases for 2025, continuing a trend that’s putting pressure on enterprise software budgets across the board. Salesforce: The 6% AI-Driven Increase Salesforce implemented a 6% price increase for its Enterprise and Unlimited Editions, effective August 1, 2025.
Youll do discovery and — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 8, 2025 AI is already better than many customer support reps. April 2025: AI might beat an OK sales rep. You only need the human for pick-up. You wont buy routine, lower ACV SaaS products from a human sales rep in 2026, either.
And come see 300+ sessions like this at 2025 SaaStr Annual, May 13-15 in SF Bay!! Building connectors in-house unlocked massive advantages : Rather than treating data connectors as “intern work,” Klaviyo recognized them as strategic assets that provided critical context for measurement and reporting.
That’s field sales in 2025. But in 2025, artificial intelligence is changing what productivity means in the field. Toward the bottom of the funnel, AI assists with forecasting and negotiation. High-performing sales teams in 2025 aren’t simply watching dashboards light up with opportunity scores or churn alerts.
For the first time in a decade, not a single buyout fund that closed in Q1 2025 was bigger than $5 billion. Strategic Buyers Are King : With financial buyers sidelined, strategic acquirers have more leverage. They know PE firms are desperate to exit, and they’re using that to their advantage in negotiations.
So in the run up to 2025 SaaStr Annual, I wanted to highlight one great SaaStr session you may have missed on how to become a CRO, a great CRO: The Path to Chief Revenue Officer: Lessons from the CROs at Notion, CircleCI and Lattice.Tracy Young, co-founder of TigerEye and PlanGrid, brought the epic group together. The first deal close.
Maintain Financial Leverage: Keep at least nine months of runway to avoid losing negotiating power. Hire an M&A Banker: Their expertise and negotiation skills can prevent costly rookie mistakes. Leverage Leaks if They Happen: Use media leaks strategically to spark interest from other potential buyers. This does work.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content