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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Sprout Social added features to its social media management software.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions. The key is ensuring that increased usage correlates with increased customer success.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. Sales is messier.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

The Implications for SaaS Leaders This data should fundamentally change how SaaS companies approach 2025 and 2026: Sales Cycles Are Getting Longer : If aggregate ARR additions are down 30%, individual deals are taking longer to close. Especially if NRR is falling, not adding enough new customers eventually leads naturally to slowing growth.

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SaaStr Sponsorships: Access the Elite 68% VP+ Executives Other Platforms Can’t Reach

SaaStr

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community. .”

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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. .” influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M

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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

They’ll sign the contract tonight. Your job needs to change by mid-2026 : The consensus is that nearly every job in tech will be fundamentally different in 12-18 months, not in 5 years as commonly believed. A CMO with a $5-10M budget will happily spend $200K on a tool that might save their career.