Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. For Tarkoff, none of this works.

Government 88

Government Campaign Engineering B2B 88

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

Non-Profits 106

Non-Profits Promote Engineering User Experience 106

Salesforce

FEBRUARY 7, 2024

According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 billion in 2023 to nearly $65 billion in 2027. This technology helps generate answers to questions in framework-specific report builders and save report preparers time and resources. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Trust 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 92

Gaming Campaign Drivers/motivators Represent 92

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

E-commerce 136

E-commerce Technology Technology Retail 136

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59

B2B B2C Manufacturing Government 59

Salesforce

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.

Technology 93

Technology Technology User Experience Finance 93

Salesforce

JUNE 12, 2024

The Salesforce State of Sales report finds that reps strive to meet rising customer expectations. Sellers must be flexible in reaching customers on the channels the customers prefer — whether in person, by email, or on social media. billion social media users by 2027. I can unsubscribe at any time.

Sell 110

Sell E-commerce Territory Pitch 110