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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. You can also use Square for online transactions if you have an ecommerce shop, sell services, or invoice for appointments.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. These tools use OpenAI’s gpt-image-1 technology.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board. Nissan brings the EV and self-driving expertise, while Mitsubishi taps into its massive business network to commercialize these innovations in the market.

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Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

Horizon 1: Individual Creators & SMB & Internal Apps (2025-2027) TAM: $2-12B This represents the current market: (1) individuals and small teams who need functional software, but lack technical resources or budget for custom development, (2) internal tools for more sophisticated tech teams, and (3) prototyping and proof-of-concept.