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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. These 5 steps will help transform your business into an AI enterprise (The Salesforce Futures team, in the latest edition of its magazine, presented three fictional companies at varying degrees of AI transformation.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Launch 85
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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

They’re targeting 20-22% operating margin by 2027 and 25% in the long term. HubSpot reached $100M in quarterly non-GAAP operating profit in Q1 2025 (a 41% CAGR since Q1 2019) and has $2.2B in cash with a 19% free cash flow margin.

Customers 109
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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This will enable search engines to comprehend better and effectively present more engaging results. They can achieve outstanding results by striking the perfect balance between human insight and AI applications. M easurable.

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How to Build A Sales Enablement Framework

Hubspot

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. It’s time to embrace enablement, or Gartner says your competitors will first. Building a Sales Enablement Framework 1.

Sales 74
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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Although these videos would no longer be live, presenting them on IGTV might get them more additional views after they've aired. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy.