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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Modern consumers expect brands to deliver exactly what they need, whenever and wherever they need it, along with seamless, personalized service. According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. Loyalty marketing needs to be a crucial component of any business strategy.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. It’s a reimagining of how machines can augment a worker’s potential.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. mobile users use voice search every day. Enterprise reporting can be challenging.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

They sell my pastries, I promote their coffee beans, and suddenly, were both growing. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. But the business is challenging.

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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. billion by 2027. Sponsored Content: Promote organic posts to a wider audience. Dynamic Ads: Personalized ads that display a specific product or service based on the user’s interests.

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How digital natives changed the game on legacy media

Martech

household pays for 4-5 streaming services, shelling out more than they ever did for cable so much for “cutting the cord.” By 2027, 60% of Netflix subscribers will be watching commercials again. Every swipe, comment and like influences what gets promoted. The average U.S. Look at Netflix. In Q1 2024, 22% of U.S.