SaaStr

JUNE 15, 2025

Why Every B2B Software Company is About to Become a Backend Service. Customers trusted AWS partly because they knew she could leave if needed. That trust led to deeper, stickier relationships. Year 3 (2027): Data portability becomes table stakes. Some are embracing it as the future, like HubSpot.

B2B 106

B2B Trust Represent CRM 106

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. billion by 2027. Dynamic Ads: Personalized ads that display a specific product or service based on the user’s interests. billion, It is projected to reach $10.35

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. They’re targeting 20-22% operating margin by 2027 and 25% in the long term.

Customers 109

Customers Non-Profits Education Cross-sell 109

ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. How I Added 6 Figures to My Web Company by Adding This One Easy to Offer Service THAT DOESN’T Require Cold Calling, Spending Lots of Time, Money or Require Extra Resources. I just launched this new service.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Consistency in messaging and branding across these platforms will help maximize the impact of advertising efforts and increase brand visibility, credibility and trust. This makes customers more likely to purchase goods and services.

Retail 108

Retail Campaign Technology Technology 108

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. Trust-build This involves adding personal stories and authoritative links to build trust with your readers. Get the daily newsletter search marketers rely on. Keep my C.R.A.F.T

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Salesforce

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?

Technology 93

Technology Technology User Experience Finance 93

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. trillion in 2021 to $3 trillion by 2027. Which are best for my industry and for my customers? I’ve organized these by category: Data, campaigns, sales and strategy.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Salesforce

JANUARY 8, 2024

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. First is customer trust. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

JUNE 12, 2024

360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Sales Selected Please select at least one newsletter. billion social media users by 2027. It fosters relationships and builds trust. Like their posts, celebrate their achievements, and join their networks.

Sell 111

Sell E-commerce Territory Pitch 111

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59

B2B B2C Manufacturing Government 59

Salesforce

FEBRUARY 7, 2024

According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Meeting 52

Meeting Government Objectives and Key Results Technology 52

Salesforce

OCTOBER 9, 2024

But, in fact, the most effective agents today use sophisticated tools and techniques to guard against errors and hallucinations, and have safety and trust at their core. There are already a handful of out-of-the-box agents for customer service, commerce, sales coaching, and more. But agentic AI is very different.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Highspot

FEBRUARY 2, 2025

AI spending in financial services is set to double over the next four years, driving innovation in areas ranging from fraud detection to new product simulations. The financial services industry is overwhelmed with paper and digital documents, and every piece of information must be carefully tracked to stay compliant. Did you know?

Service 52

Service Territory Clients Trust 52

Highspot

JANUARY 30, 2025

By improving wealth manager workflows, automation prepares asset management firms for audits, strengthens data security with digital storage, and enables top-tier client service that is still personalized. This increases regulatory risk and delays client service. Why is Automation Essential for Wealth Management Compliance?

Finance 52

Finance Clients Relationship Management Technology 52