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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 116
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. Does this company exist?

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

ClassPass achieved a 95% cost reduction in support conversations. Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously. What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. The Economics Drive Adoption The ROI is compelling.

Territory 107
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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Why we care. What has Juniper Research said?

Territory 108
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Will traffic from search engines fall 25% by 2026?

Search Engine Land

That’s what Gartner, a technological research and consulting firm, is predicting. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g.,

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Four steps to an AI-ready insurance revenue org

Highspot

A 2024 survey from Earnix found that 77% of insurance companies still use outdated, legacy technology Even as fast-moving InsurTech startups disrupt the industry, insurance companies are still slow to embrace new technologies like AI. But with technology evolving faster than ever, you cant afford to ignore the value offered by AI.

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customers 112