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Acquisitions signal agencies are betting on influencer marketing

Martech

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Processing. Influential and IMAI aren’t the first influencer platforms to be acquired.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. It uses machine learning algorithms to automate the entire TV media buying process, from planning to execution.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Processing. Who engaged? Is the CTA clear?

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Processing.

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Privacy plus personalization: The new frontier of digital advertising

Martech

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Weighted measurement is not a “set-and-forget” system.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. Email: Business email address Sign up now Processing.

Represent 130
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2024 B2B trends: 6 key areas for marketing success

Martech

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot.

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