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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

Campaign 115
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AI can’t create meaning — that’s still marketing’s job

Martech

Launch a campaign before lunch? The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Their Now Assist platform interprets signals across IT, HR and CX systems, surfacing contextual insights that reduce friction and improve service. No problem.

GTM 101
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 129
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2024 B2B trends: 6 key areas for marketing success

Martech

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). the tactic positively impacts revenue or leads).

B2B 111
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 115
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). the tactic positively impacts revenue or leads).

B2B 108
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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. journey mapping), and real-time campaign/journey activation (e.g., Good experience matters to customers, often more than the products you sell or the services you provide.

Customers 102