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Humans and Technology Must Win Together, Too

Sales Pop!

In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. In my opinion, the first real challenge of the future is that technology is developing almost faster than we can keep up.

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. With Einstein GPT, they brought generative AI into CRM workflows. Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight.

GTM 101
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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 Agentforce companies stay ahead with intelligent workflows that adapt in real time Agentforce companies dont just deploy new technology.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. ABM is most effective when targeting a select group of key accounts.

B2B 115
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Customer journey orchestration: What it is and why marketers should care

Martech

What technology enables CJO? Customer journey orchestration uses data and technology to determine the best way to interact with each customer across the customer buying journey. Executive/Leadership : Achieving seamless customer journey orchestration is a big endeavor both in terms of technology and company philosophy.

Customers 102
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Get the daily newsletter search marketers rely on. See terms.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.