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Acquisitions signal agencies are betting on influencer marketing

Martech

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

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AI can’t create meaning — that’s still marketing’s job

Martech

Launch a campaign before lunch? The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? No problem. The broader AI industry? trillion by 2032. trillion by 2034.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 The Agentic Enterprise: How Integration Fuels the Future of AI We Launched an Agent Across Our Site Here’s What We Learned How To Be an Agentblazer and Drive Agentforce Success With AI Certifications How do you get there?

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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

If you’ve been to any recent SaaStr Annuals, you’ll know that one staple of the event is Byron Deeter of Bessemer Venture Partners launching the latest edition of Bessemer’s State of the Cloud — live. By 2030, it is predicted to take over all technology and software.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Incubators and Accelerators Now Account for 24% of All VC Deals The Surprise : Despite being largely overlooked in venture discourse, startup launch programs accounted for nearly a quarter of all US VC deals. They’re not just launching companies they’re democratizing access to venture capital.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Just as the internet launched a new digital era, COVID-19 has triggered a new work age. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030. Gartner strategic assumption.

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2024 B2B trends: 6 key areas for marketing success

Martech

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). This can also help create mental availability on mediums other than desktop.

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