Hubspot

JUNE 5, 2020

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Up until recently, I thought that there was only one kind of A/B test. This is variant "B."

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A/B testing Conversion Campaign Customers 98

Search Engine Land

MAY 2, 2022

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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A/B testing Launch Engineering Conversion 95

Search Engine Land

OCTOBER 11, 2023

This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc.

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A/B testing Engineering 98

Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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A/B testing Launch Presentation 81

Hubspot

NOVEMBER 20, 2019

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests?

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A/B testing Engineering 95

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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A/B testing Follow-up Start-ups User Experience 92

ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. The Goal: Better Than 50/50 Randomness.

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A/B testing Start-ups Follow-up Conversion 114

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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A/B testing Price Conversion Prospecting 98

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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A/B testing Extrinsic Intrinsic Drivers/motivators 133

Hubspot

MAY 13, 2020

Further, are you testing those ads before they get published? Facebook offers so many ways to test the performance of your ads before they go live. One of the most popular tools Facebook offers is A/B testing. Usually, they're tested simultaneously, and the variables can be anything from layout, copy, or multimedia.

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A/B testing Campaign UX Territory 101

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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A/B testing Technique Campaign Strategize 92

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. You might also have heard it’s best to come up with many variants to test against the control to improve your chance of finding the best option. Let’s see why.

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A/B testing Conversion CTR UX 112

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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A/B testing E-commerce X-functional UX 129

ConversionXL

SEPTEMBER 14, 2015

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. First, let’s dive into bandit testing and talk a bit about the history of the N-Armed Bandit Problem.

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A/B testing Campaign Intrinsic Conversion 116

Heinz Marketing

NOVEMBER 16, 2019

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too. The post B2B Reads: Metrics, A/B Testing, and Content Experiences appeared first on Heinz Marketing. 10 Ways to Power Your Marketing Programs With Content Experiences.

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A/B testing B2B Clients Conversion 85

ConversionXL

SEPTEMBER 29, 2015

A major portion of your test results are probably invalid. While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking. Why Do I Need to Know A/B Testing Statistics?

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A/B testing Non-Profits Conversion Represent 128

ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. But a lot of businesses should not be doing it.

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A/B testing Clients Conversion Customers 108

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. How do we do that?

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A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. The Frequentist Approach. Gather data.

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A/B testing Engineering Government Start-ups 134

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business.

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A/B testing Conversion Clients Growth 113

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Testing is not always a part of the equation. Testing is key to making any marketing program a success. Email Body. Email Design.

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A/B testing Campaign Click Through Rate B2C 64

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. How a Testing Tool Cost Us 12 Points On Google Page Speed. That was before implementing an A/B testing tool. How Testing Tools Can Slow Down Your Site.

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A/B testing Territory Clients Technology 86

ConversionXL

FEBRUARY 20, 2015

A/B testing is great, and very easy to do these days. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Tools are getting better and better.

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A/B testing Conversion Represent Legal 110

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. The Fix: Run an A/A test.

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A/B testing Conversion Start-ups Gaming 75

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. But I’ve tested X across multiple sites with great success!

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A/B testing Up-sell Promote Price 107

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Referrals Follow-up 55

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? It’s easy!

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A/B testing Conversion Clients Start-ups 110

ConversionXL

MAY 19, 2015

You have a hypothesis, and run a test. Test a different hypothesis? You create a treatment – add some security logos on there, some security-focused language – and run a test. The same goes for when your first test ended in an uplift. If you test your hypothesis only once, you’re doing it wrong.

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A/B testing Drivers/motivators Follow-up Gaming 106

ConversionXL

DECEMBER 1, 2014

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. And the only way to validate your assumptions is to test.

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A/B testing UX Click Through Rate Conversion 127

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. So when the vast majority of tests “fail,” it is natural to wonder if testing is a waste of time and resources.”.

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A/B testing E-commerce Follow-up Conversion 66

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

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A/B testing Promote Follow-up Conversion 78

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. I knew I needed to run the test long enough to get statistically significant results.

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A/B testing Contact Start-ups Represent 72

SalesLoft

OCTOBER 28, 2016

So your sales tool has A/B testing for email. A/B testing effectively requires some knowledge of the process before it can be leveraged effectively. So what do you need to know before you start testing? So what do you need to know before you start testing? What are you testing? Test them all!

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A/B testing Click Through Rate Sales Prospecting 52

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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A/B testing Minimum Viable Product High impact Promote 74

Hubspot

APRIL 3, 2014

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

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A/B testing User Experience Pitch Technique 71