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A Bigger Piece Of The Pie

Partners in Excellence

At the end of dinner, the host brought out one of my favorite desserts, key lime pie. I feigned politeness, letting everyone take their pieces before I served myself. Truthfully, it was pure selfishness, I wanted to get a bigger piece of the pie. But what about the other 56% of that “left over pie.”

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Walmart’s retail media network: What advertisers need to know

Search Engine Land

With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie. Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover.

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5 tips to get more value from your tech stack

Martech

Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. Remember providers often offer bigger discounts to upgrade your account than to renew it at the current level. The result?

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How to convince leadership why they can’t ignore SEO

Search Engine Land

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” ” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.”

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What is Sustainability? A Practical Guide for Businesses

Lead Fuze

In this piece, you’ll get down to brass tacks on why maintaining natural resources matters just as much as pushing for gender equality or sparking economic growth. Get ready to see how these pieces fit together in creating a world that thrives now—and keeps on thriving for generations to come. What is sustainability?

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9 Common and Costly B2B Social Media Marketing Mistakes

Hubspot

Social media is only one piece of the pie. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Ignoring the Social Media Reach of Your Business.

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SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

367: Hilary Headlee is Head of Global Sales Operations and Enablement @ Zoom. Prior to joining Zoom, Hilary was VP of Global Sales Operations and Productivity @ MindBody and before that enjoyed similar roles with Alteryx, Invoca and Lynda.com. When thinking about sales ops vs revenue ops, what are the 4 key points to consider for founders?

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