Sales Hacker

SEPTEMBER 25, 2020

Find new angles to interact with your audience, position your solution, and solve their problems. #2: In the story of your outreach, you have the opportunity to become a trusted advisor. Use data to guide your iteration through A/B testing. Don’t be afraid to A/Z test, or to scratch your entire approach.

Campaign 68

Campaign A/B testing Follow-up Angle 68

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. We’re going to talk a lot about A-B testing, we’ve got a lot of internal data that we’re releasing in the book about what we see and what are best practices, based on the data. I come from an angle of positivity, hopefulness, realness, authenticity.

A/B testing 57

A/B testing Sales Angle Engineering 57

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. It’s a trust thing. They don’t have to wrestle with trust and security issues. You still need to win customers’ trust. People want to see what they’re getting. The more the better. Show contact info, offer live chat.

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

MAY 27, 2022

Become a trusted brand with thought leadership. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. Get in front of as many audiences as you can.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. Use it to craft relatable, persuasive stories showcasing the benefits of your product or service.

Objectives and Key Results 129

Objectives and Key Results A/B testing Strategize Angle 129

ClickFunnels

JANUARY 1, 2023

With the right words, you can build trust and show them why they should buy from you instead of your competitors. If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list. Why is copywriting important?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

MAY 16, 2017

Can we trust it? If no one trusts your data, it’s essentially useless. Another important point to make here is that you can usually approach data from multiple angles. This is the same reason we recommend to integrate your testing tool with your analytics data. Is this data accurate? What’s missing? Image Source.

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

APRIL 3, 2013

Is it a steady “trust building” campaign, or will a small discount up-front boost your sales (and you’ll make up the discount in quantity of business)? Furthermore, is there a way we could simultaneously test both at the same time to see which campaign to see which converts best long term? image credit.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

NOVEMBER 28, 2022

Videos that feature different angles and settings get 40.6% This is because TikTok users trust them. A/B test your adverts to learn what works. What are TikTok Ads? TikTok Ads are TikTok’s pay-to-play offering for businesses. One in four top-performing videos has a duration of between 21 and 34 seconds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Trust Pilot. This works for Trust Pilot, other sites might be different so will require some XPath tweaking). But what about spying? Trip Advisor.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

JUNE 14, 2012

If you (or that trusted friend of yours) answered no to any of these questions, you’ve got a website problem that's driving away shoppers, impacting conversions, and discouraging shoppers from ever returning. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

Manufacturing 74

Manufacturing Angle Cross-sell Up-sell 74

ConversionXL

JUNE 19, 2019

Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests. If you only celebrate wins, people become afraid to take testing risks. Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77