Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. This often stems from targeting the wrong audience, failing to A/B test campaigns, and not integrating paid efforts into a broader demand generation strategy.

Pipeline 96

Pipeline Growth A/B testing Campaign 96

Hubspot

MAY 23, 2015

To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. How to Make the Most of Your Retargeting Campaigns. When you set a duration for your retargeting campaign you're essentially creating a signal to destroy the cookie after that specified amount of time.

Campaign 78

Campaign A/B testing Real Estate Technique 78

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. How to make to most of your PPC Campaigns. However, if you are new to PPC, search is the best place to get the conversion data you need to move forward with PPC campaigns. A/B Test your landing pages.

Campaign 78

Campaign A/B testing Networking Referrals 78

Martech

JUNE 10, 2024

Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc. Your multi-channel marketing campaigns have consistently high engagement through email and LinkedIn.

A/B testing 115

A/B testing Consult Campaign B2B 115

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

ClickFunnels

NOVEMBER 18, 2021

Alternatively, you can also hold Q and A livestreams, which might make sense if offering one-on-one consultations is not viable due to time constraints. Then start scaling your ad campaign. Otherwise, go back to the drawing board, make adjustments to your funnel or create a new one from scratch, and repeat the testing process.

Price 241

Price Sales A/B testing Pitch 241

Martech

OCTOBER 27, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. For instance, 41% of companies plan to hire more email marketers, and 52% expect to decrease the use of agencies, consultants and freelancers.

Technology 117

Technology Technology Meeting A/B testing 117

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors.

B2B 138

B2B A/B testing Campaign Promote 138

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Get Testing!

A/B testing 105

A/B testing Campaign User Experience Consult 105

Heinz Marketing

MAY 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing Defining a target audience is a crucial step in any marketing campaign. Analyze data collected from various sources such as website analytics, customer relationship management (CRM) systems, social media platforms, and email marketing campaigns.

A/B testing 105

A/B testing Campaign Click Through Rate Target audience/market 105

Martech

DECEMBER 12, 2022

CMOs looking to contractors and consultants likely face internal resistance as these are two of the three most common areas where CFOs plan to make cuts. Experimentation and campaign measurement. This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination.

A/B testing 114

A/B testing Technology Technology Growth 114

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

Sales Hacker

APRIL 29, 2021

Marketing knows how to produce content at scale, how to understand the buyer personas, and the importance of keeping voice consistent across multiple messaging campaigns. Retiring irrelevant content, and reiterating (A/B testing) content as needed. Certain content types should be A/B tested at a more granular level than others.

A/B testing 114

A/B testing Sales Quota Promote 114

Martech

MAY 30, 2024

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. have been reluctant to execute RCS campaigns, even though the experience includes moving parts similar to an app, but without needing to download one. Marketers in the U.S. The reason?

A/B testing 117

A/B testing Campaign User Experience Appointment 117

Hubspot

MAY 30, 2014

He creates several offers for different stages of the buying cycle that will make his prospects'' lives easier, including educational ebooks, checklists, webinars, free consulting calls, or whatever fits his audience''s needs. Establishing buyer personas for your business will help you create stronger marketing campaigns.

Promote 78

Promote A/B testing Campaign Contact 78

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns. Yes, being wrong is the best possible thing that can happen to you when you run A/B tests! Embrace Being 'Wrong'.

Growth 101

Growth A/B testing Campaign Electricity 101

Hubspot

MAY 25, 2020

For example, with HubSpot CRO planner , you'll find instructions on how to conduct a site audit, identify areas to improve your conversion funnel, understand users on your site, and go through the process of A/B testing and experimentation. For example, offering a free trial or consultation is fairly generic. Shorten your forms.

Conversion 101

Conversion A/B testing Campaign Trust 101

Score More Sales

JUNE 2, 2014

Campaigns are a way to break up your calling and even make it more enjoyable because you can work several different campaigns in a week and it will be a bit more interesting. Ken has identified over 27 types of inside sales campaigns. The idea is that you can try many different campaigns, or ways to reach potential buyers.

A/B testing 88

A/B testing Inside sales Sales Campaign 88

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

DECEMBER 28, 2011

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? And can A/B testing extend beyond landing pages to other areas of your marketing? (It Why A/B Test? What Can You A/B Test on Landing Pages?

A/B testing 76

A/B testing Launch Click Through Rate Lead generation 76

Lead Fuze

AUGUST 13, 2021

Based on that information, you can learn more about the firm by consulting publicly accessible yearly accounts, LinkedIn, and other resources. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Martech

NOVEMBER 1, 2023

It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. This is what a statistically significant A/B test is. Q: You’re a Canadian, but that’s only a part of your background, right?

A/B testing 117

A/B testing Technology Technology Start-ups 117

Lead Fuze

OCTOBER 6, 2021

The goal of prospecting or prospect outreach campaign is to build a prospect base made up of current and potential customers; then communicate with them in an organized and systematic manner in the hopes of turning them from potential to current customers. What is an Outreach Campaign. Step 9: Conduct AB testing.

Campaign 52

Campaign Prospecting A/B testing Cold Call 52

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.

Customers 115

Customers A/B testing SQL Technology 115

Heinz Marketing

MAY 14, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. The first step in identifying key metrics is to align them with your attribution goals.

Customers 114

Customers E-commerce Campaign Drivers/motivators 114

Heinz Marketing

MAY 6, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Sets up Outreach to coordinate with your marketing automation campaigns. Provides an instant view of the performance of my sequence, open/click rate, ability to perform A/B tests, and gives me complete control over my activities.

B2B 121

B2B A/B testing UX Sales 121

Heinz Marketing

JUNE 6, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. The digital marketing industry is booming, and with that comes new companies testing the waters with their e-commerce websites. To gain traction, you must develop social media profiles, plan consistent posts, use appropriate keywords, and run campaign ads.

E-commerce 78

E-commerce A/B testing Retail Price 78

Heinz Marketing

SEPTEMBER 18, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Practically, this probably looks like a lot of A/B testing, or trying out a new process or platform. Maybe that means a new, personalized email campaign or a fun social campaign with a hashtag to get people involved. Embrace the digital world.

A/B testing 93

A/B testing Campaign Consult Growth 93

Martech

MARCH 7, 2022

“It gives you the ability to rapidly innovate, test a hypothesis, get feedback, make another decision, test that decision, get more feedback, and do that all very, very quickly, so you can stay on track.”. Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research.

Customers 98

Customers Launch A/B testing Campaign 98

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. are you ready to run some big, exciting tests? But, first, we'll explain the importance of A/B testing. Email Testing.

A/B testing 69

A/B testing Follow-up Consult Start-ups 69

Heinz Marketing

JANUARY 26, 2022

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Digital advertising (PPC, campaigns, etc.). Previously, employees would spend hours creating varied hand-crafted email campaigns, segmenting customers into generalized groups, resulting in minimal click-through rates and engagement. Real-time personalization.

Click Through Rate 84

Click Through Rate A/B testing Campaign Presentation 84

Hubspot

APRIL 18, 2019

As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. Campaign Monitor. Campaign Monitor. Personalization is key for campaign monitor.

Service 78

Service A/B testing E-commerce Campaign 78

Hubspot

AUGUST 25, 2015

For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You can also test offers from affiliate partners to see if you are able to build a scalable, predictable, and steady revenue stream.

A/B testing 78

A/B testing E-commerce Cross-sell Launch 78

ConversionXL

JULY 17, 2015

Peep: Awesome, so when should I use A/B test? For A/B testing I try to use something fairly simple, just to recipe, or I actually try to use a one inch major side changes, one that’s touching a lot of things. Can I run an A/B test on the same page while I bandit? Lukas: During that test.

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100

Hubspot

DECEMBER 31, 2012

We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 7) I will conduct one landing page A/B test per month to optimize my landing pages. Check out this guide to landing page A/B testing to learn more -- or download our complete ebook on A/B testing.

A/B testing 78

A/B testing Education Promote Lead generation 78

Hubspot

DECEMBER 17, 2013

This seems to be a big question among marketers who want to try out some paid campaigns but are constrained by budget. Are you looking to run an awareness campaign and generate as many clicks to your page as possible? My best recommendation is to run a small test campaign on each of the platforms. Then do the math!

A/B testing 78

A/B testing CTR Entertainment Follow-up 78