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What’s up with Generative AI and Email Marketing?

Salesforce

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

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The ROI of personalized experiences: Process measurements

Martech

For instance, if the processes to create mobile app content and email campaigns often overlap, start there. A threshold of statistical significance that justifies further testing and/or investment in the efforts. Two big pieces are a feedback loop and governance over the process. In other words, welcome back to Statistics 101.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

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Mastering the art and science of creative analytics

Martech

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it.

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Building a future-ready marketing operations team

Martech

Understanding not only the tools but also the methodologies, Scrum and Agile, help in efficiently managing marketing campaigns. Project Management: The team has three certified project managers who lead large projects and campaigns. Measurement management. Data science and AI skills exist in 10%+ of the marketing organization.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Organic traffic, by comparison, is far more scattershot.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Try to measure how each campaign affects ARR. They would spend $300k on performance marketing and, after one month, saw 50% back from that campaign. And it worked. How did it work? It’s cheap.

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