Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 100

Growth A/B testing Campaign Electricity 100

Salesforce

NOVEMBER 17, 2022

Focusing on marketing campaigns fueled by that first-party data can reduce your CPA — improving cost efficiency and growth. CPA is calculated by dividing the cost of your marketing campaign by the number of customers (or conversion events) that you can attribute to that spending.

A/B testing 98

A/B testing Campaign Growth Launch 98

Search Engine Land

FEBRUARY 21, 2024

To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages.

Customers 112

Customers A/B testing Strategize User Experience 112

Salesforce

MARCH 7, 2024

And in the world of digital marketing, meaningful conversations translate to lasting connections and business growth. This means you can send them exclusive access to sales, early product launches, or special discounts. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

The 5% Institute

JULY 25, 2023

This comprehensive article explores various effective strategies and expert tips to help you generate a consistent stream of valuable sales leads, optimizing your conversion rate and achieving sustainable business growth. These campaigns can provide valuable information, showcase your products, and encourage leads to take the desired action.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Marin: Search CPCs outpaced spend growth in Q4 2017 2018: Mobile search click costs increased by 25% year over year. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch.

A/B testing 122

A/B testing Engineering Price Territory 122

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. A/B testing.

A/B testing 101

A/B testing Price CRM Campaign 101

Salesforce

OCTOBER 7, 2021

With that said, using year-over-year growth and revenue targets might not be the best barometer of holiday ecommerce success for 2021. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Pay attention to whether it’s organic, direct, paid, or from a specific campaign. Consumers spent $1.1

Retail 96

Retail A/B testing Angle Campaign 96

SaaStr

MARCH 2, 2022

Now, however, the focus is on product-led growth. It is vital to understand why you are launching a category creation initiative. This is especially true for product-led growth companies that rely on data to understand uptake and revenue. A/B test your concepts first. Net Expansion Rate.

A/B testing 79

A/B testing Pipeline Launch Growth 79

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Daniel Layfield, Growth Product Manager at Codecademy. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

DECEMBER 5, 2023

A Look into Future Trends: Voice Search & More We also anticipate future growth areas like voice search queries where natural language processing capabilities will come into play more significantly than ever before. But, combining A/B testing with AI algorithms can take your strategies to new heights.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. This is applicable at every stage of growth. The First Triple The first triple is one of John’s favorite stages of growth — going from $2M to $6M. An ability to scale through a couple of stages of growth.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Campaign Pitch Niche 141

Salesforce

JULY 29, 2021

Zebra Technologies implemented all three personalization pillars in a campaign to boost video engagement on the landing page. By creating user segments from campaign tracking codes, they identified visitors’ industries, then created personalized video thumbnails for each of the 10 industries they support. That’s all valuable data.”.

B2C 98

B2C A/B testing B2B Campaign 98

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. Requires A/B testing and experimentation to support a long-term strategy and ROI.

Engineering 96

Engineering Objectives and Key Results A/B testing UX 96

ConversionXL

JULY 16, 2021

It took 10 years and steady growth, punctuated by a brilliant messaging strategy, to achieve a $5 billion valuation. . When they launched, their coolers were 10x the average price. The same goes for new product launches. If you don’t follow a product launch strategy, you’re shooting in the dark and hoping you hit your target.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Lead Fuze

JULY 23, 2023

This process serves as the foundation for developing effective marketing campaigns and guides businesses towards their ultimate goal – converting potential customers into loyal patrons. Discover how to divide customers based on demographics, geography, psychographics, and behavior for effective marketing campaigns. Stay tuned.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Define goals with continuous growth in mind. Then, target them with user acquisition campaigns. A mix of broken links, slow site speed, low-quality content, and a confusing UI can contribute to poor website growth. App downloads.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Lead Fuze

JUNE 30, 2023

In addition to these digital techniques we won’t neglect traditional methods such as cold calling or direct mail campaigns but rather look at ways they can be combined with modern tactics for maximum effect. Find qualified leads and maximize customer recommendations for business growth. Then, you create two versions: A and B.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? The results? And what it isn’t).

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 28, 2017

A smoke test is designed to help you answer that question. Dominic Coryell of GIMME GROWTH explains further… Dominic Coryell , GIMME GROWTH: “It’s helping to shape your product roadmap by using growth experiments in a pretty fast way. So, they went through many more iterations (smoke tests)… Image Source.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ClickFunnels

NOVEMBER 17, 2021

Talk about explosive growth! Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. Create an ideal customer persona based on that information, then use it to make your paid advertising campaigns more precise. And launch your funnel!

Lead generation 201

Lead generation Process Contact Up-sell 201

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. July 12: The HubSpot App Marketplace launches. December 6: HubSpot launches free Marketing Grader tool to replace Website Grader.

A/B testing 71

A/B testing Launch Growth Presentation 71

ConversionXL

OCTOBER 27, 2016

According to Optimizely , “A basic prioritization framework uses consistent criteria to order the experiments and campaigns you’ll run, from first to last. Plan far enough out, and you ensure the capability of conducting “strategic” tests instead of small changes. Small tests (“just run it” type tests).

A/B testing 118

A/B testing Strategize Engineering Strategic planning 118

Lead Fuze

SEPTEMBER 30, 2021

Reached a conversion rate of 5% in 1 week compared to 1% in 8 weeks for last year’s campaign. Converted the mockups into HTML, JavaScript, Ajax, and JSON with A/B testing. Conducted A/B testing for all CTAs to ensure a better user experience and a better understanding of customer’s behavior. Data entry .

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Unbounce , on the other hand, features Nemo – Director Of Growth from KissMetrics in a hybrid of explainer & video testimonial. Research shows that businesses who increase their brand advocacy by 12% see an average of 2X revenue growth. image source.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

SEPTEMBER 10, 2019

I love running growth teams. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

JULY 28, 2016

While it does make sense for businesses to build sophisticated conversion paths, launch personalized email/website nurturing campaigns and use A/B testing to refine website copy and calls-to-action, the overwhelming majority of businesses are missing a key step in between - simply talking to their visitors.

A/B testing 75

A/B testing Objectives and Key Results UX Clients 75

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

DECEMBER 7, 2010

Are you considering producing webinars or launching surveys? Can you easily create A/B tests of your email offers? MarketingSherpa has also put together a list of award-winning email marketing campaigns , including best email opt-in, best email newsletter, best welcome letter and more. Find the Right Tools to Use.

Strategize 59

Strategize A/B testing Click Through Rate High impact 59