Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 112

Promote Campaign B2C Retail 112

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. You can view: The date the ad was launched. It also lets you compare the trend data, making it a great tool for tracking brand growth over time. The platforms the ad is running on.

Campaign 97

Campaign Start-ups Growth Launch 97

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Why we care. Get MarTech!

Launch 100

Launch CRM Retail B2B 100

Search Engine Land

JANUARY 9, 2023

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. How it works.

Launch 97

Launch Networking Campaign Growth 97

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 114

Go To Market Growth GTM Product 114

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The new offering is described by Twilio as a “growth automation platform.” The post Twilio launches new automation platform appeared first on MarTech. Two reasons.

Launch 97

Launch Campaign Engineering Growth 97

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. You aren’t looking for just anyone that might be interested.

Growth 112

Growth Technology Technology Pipeline 112

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

FEBRUARY 8, 2024

The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. Looking ahead: Pinterest has said that it is expecting growth of 15-17% year-on-year for the first quarter of 2024, with revenue to be in the range of $690 million to $705 million.

Launch 120

Launch Represent Campaign Growth 120

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. BS: People hear SMS marketing and it’s like, if my email campaign is about inviting you to a webinar. The post Add SMS Marketing to your B2B Campaigns appeared first on SalesNexus.

Campaign 119

Campaign B2B Cold Call Technology 119

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. The post CTV growth continues and 30-second ads remain dominant appeared first on MarTech.

Growth 132

Growth E-commerce Sports Launch 132

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Martech

JANUARY 25, 2022

Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech. The majority of influencers (around 40%) have niche audiences of 5,000 or less.

Campaign 97

Campaign Niche Education Launch 97

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. “If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than doubled since last year,” said Meta CEO Mark Zuckerberg.

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Launch Growth Price Campaign 102

Search Engine Land

MARCH 12, 2024

Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. This solution is currently available for campaigns targeted to specific countries.

A/B testing 114

A/B testing Construction Gaming Campaign 114

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Next steps for efficient growth.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Search Engine Land

MARCH 12, 2024

So, before integrating Apple’s new tool into your strategy, carefully assess whether it aligns with your campaign needs and budget first. However, the tech giant is keen on continuing testing to gain a better understanding of how to improve the performance of its Apple Search Ads before the official launch. Accessibility.

Drivers/motivators 105

Drivers/motivators Launch Campaign Engineering 105

Martech

AUGUST 4, 2021

and OMERS Growth Equity. When you’re in a company that’s in hyper growth, there are a lot of things that are in flux.”. It gave them a birds-eye view of the brand, something that high-growth organizations deeply value. The post How legal tech unicorn Clio leveraged DAM to fuel rapid growth appeared first on MarTech.

Legal 120

Legal Growth Technology Technology 120

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

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Launch Product Contact Follow-up 89

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Tim Stewart, trsdigital.

Growth 121

Growth Non-Profits Price Promote 121

Lead Fuze

JUNE 26, 2023

Whether you’re a sales rep, recruiter, startup owner, marketer or small business proprietor, the decision to bring in external expertise can significantly impact your growth trajectory. They create killer content, design eye-catching graphics, and run email marketing campaigns that get results.

Growth 52

Growth Objectives and Key Results Retail Clients 52

Search Engine Land

APRIL 12, 2024

The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. In 2017, vertical video gained traction with the launch of Facebook Stories. TikTok’s watermark on shared videos was a stroke of genius.

Launch 110

Launch Presentation Growth Campaign 110

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. Growth killer #1: Silos. Growth killer #2: Different goals and metrics.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care.

Campaign 113

Campaign Engineering Launch Clients 113

Search Engine Land

FEBRUARY 29, 2024

” ‘Beyond crazy’ Melissa Mackey, paid search director at Compound Growth Marketing, also criticized the lack of information around the new ad format. The new ad format lacks clear information on costs and metrics, making it difficult to monitor and optimize campaign performance. What Google is saying.

X-functional 126

X-functional Engineering Launch Clients 126

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. The ability to run A/B experiments is practically endless.

Finance 114

Finance A/B testing Campaign Retail 114

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Do you know what drives revenue growth? While every business is distinct, we try out these approaches, examine the data we gather and tweak the campaigns based on what works best. While many other metrics matter, revenue is what enables success.

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

GTM 83

GTM Management Consulting Growth Pipeline 83

Search Engine Land

JULY 31, 2023

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Please have a look at the full announcement here. Why we (still) care.

Drivers/motivators 98

Drivers/motivators Campaign Growth Engineering 98

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM campaigns can be seen and provide inspiration for others looking to implement this strategy. All aboard!

GTM 90

GTM Growth Campaign B2B 90

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 99

Growth A/B testing Campaign Electricity 99

Search Engine Land

JULY 18, 2023

In fact, this year ad-supported video-on-demand (AVOD) platforms are expected to see more than triple the growth in U.S. When linear was the only TV ad channel in play, it was much harder to shift gears with a TV campaign; now, brands can quickly deploy or change out their ads as needed. viewers than subscription streaming platforms.

Campaign 98

Campaign Launch Gaming Follow-up 98

Martech

JULY 18, 2023

In fact, this year ad-supported video-on-demand (AVOD) platforms are expected to see more than triple the growth in U.S. When linear was the only TV ad channel in play, it was much harder to shift gears with a TV campaign; now, brands can quickly deploy or change out their ads as needed. viewers than subscription streaming platforms.

Campaign 95

Campaign Launch Gaming Follow-up 95

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns.

GTM 71

GTM Launch B2B Growth 71