SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 103

Go To Market Growth GTM Product 103

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

JANUARY 25, 2022

Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. Why we care.

Campaign 95

Campaign Niche Education Launch 95

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Audiences Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Promotion. Tim Stewart, trsdigital. Pragmatic. Progressive.

Growth 121

Growth Non-Profits Price Promote 121

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Launch 92

Launch Product Contact Follow-up 92

Salesforce

MARCH 7, 2024

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products.

E-commerce 52

E-commerce Niche Launch Education 52

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. Growth killer #1: Silos. Growth killer #2: Different goals and metrics.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Search Engine Land

OCTOBER 28, 2022

You can use these approaches: Create a new asset group for promotional items. If you’re creating a new asset group, do it within the same campaign so that the product-level historical performance will be utilized. Step 1: Promotion type. Step 1: Promotion type. Step 2: Promotion setup. It can take time!

Promote 91

Promote Campaign Follow-up Launch 91

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. That’s an astonishing 42% growth since last year! Interestingly, 72% of respondents believed that influencer marketing campaigns brought in better quality customers compared to other marketing methods. So how can you use it to launch your product? #1

Product 148

Product Niche Launch Promote 148

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations. About 60% of TikTok users in the U.S.

B2B 109

B2B Launch Campaign Entertainment 109

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

B2B 138

B2B Campaign Technology Technology 138

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 94

E-commerce Launch Campaign Retail 94

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns. How will you migrate product and brand content?

Objectives and Key Results 88

Objectives and Key Results Cross-sell Campaign Strategize 88

Salesforce

SEPTEMBER 13, 2023

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Salesforce

APRIL 7, 2022

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Activate and launch.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Benefits of a Well-planned Go-to-Market Strategy A well-crafted go-to-market plan is critical for businesses seeking successful market entry and sustained growth.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Benefits of a well-planned Go-to-Market Strategy A well-crafted go-to-market plan is critical for businesses seeking successful market entry and sustained growth.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 117

Campaign Retail Gaming Networking 117

Salesforce

SEPTEMBER 8, 2021

In the commerce industry, digital transformation may mean adopting a headless approach or launching a new digital storefront. Slack brings the right people and the right information together to optimize everything from product launches to inventory to order management. The results? Happier teams and happier customers.

Territory 98

Territory Launch Promote Strategize 98

Hubspot

MARCH 12, 2015

This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. You’re in luck! 1) Burberry. 3) Starbucks.

Campaign 78

Campaign Legal Manufacturing Launch 78

SaaStr

JANUARY 10, 2024

Ryan Carlson, Former CMO at Okta added, “Everybody thinks about marketing as ‘I’m launching this product or I’m launching this company or I’m trying to get buzz, get recognition, get awareness. I’m trying to generate pipeline. Longevity matters a lot. It should be a natural evolution.

Pipeline 97

Pipeline Growth Strategize Start-ups 97

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 84

Objectives and Key Results Retail Real Estate Engineering 84

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. billion , an increase of 5% in year-over-year growth.

Trust 96

Trust Drivers/motivators Repeat business Campaign 96

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Merkle: Google Q4 search growth aided by changes other than ETAs 2017: Overall paid search growth remained steady in Q4.

Engineering 80

Engineering Campaign Click Through Rate Launch 80

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 124

Negotiate Launch Electricity Networking 124

SaaStr

JANUARY 20, 2023

With the collaboration of ideas and goals between marketing and the product team, startups can drive more growth, get better feedback, and achieve revenue goals using in-hand promotion tools. Whether brands make product modifications or launch a new product, hero customers help deliver their messages to the world.

Objectives and Key Results 86

Objectives and Key Results Product Launch Campaign 86

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ClickFunnels

JANUARY 28, 2022

Are you seeing steady profit growth every month? Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? Start investing more time, more energy, and more money in that campaign. And launch your funnel! …in Do More of What Already Works. in just five days.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

ClickFunnels

SEPTEMBER 27, 2021

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Create a video that comprehensively covers the topic and make sure to promote your lead magnet at the end of it. And launch your funnel! …in in just five days.

Referrals 237

Referrals Legal Lead generation Non-Profits 237