ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Campaign 106

Campaign Service Customers Promote 106

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. So how can marketing help with customer-led growth?

Growth 105

Growth Customers Referrals Niche 105

Martech

JULY 14, 2022

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Successful campaigns.

E-commerce 115

E-commerce Growth Retail Promote 115

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) In your inbox.

Growth 90

Growth Cross-sell Promote Price 90

Lead Fuze

MAY 26, 2023

Knowing how to promote your digital marketing agency effectively is crucial for attracting new clients and increasing revenue. So let’s dive in and discover how to promote your digital marketing agency like never before! Overall, collaborating with industry influencers is a great way to promote your digital marketing agency.

Promote 90

Promote Niche Referrals Clients 90

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. The result?

Growth 98

Growth Product Customers B2B 98

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Pitch yourself as a speaker or panelist showcasing real-life examples of successful campaigns executed by your agency. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

Campaign 131

Campaign Quota Promote Prospecting 131

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Heinz Marketing

JUNE 21, 2022

You just need the right levers in place to fuel community-led growth. 4 Ways to Trigger Community-Led Growth. Here, we cut through the noise and look at four strategic actions you can take to activate community-led growth. Although, be wary of your manager coming off as promotional. 1. Refine Your Acquisition Targets.

Growth 107

Growth Promote Referrals B2B 107

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 99

Go To Market Growth GTM Product 99

Martech

JANUARY 25, 2022

TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech. Why we care.

Campaign 94

Campaign Niche Education Launch 94

Heinz Marketing

MAY 20, 2024

Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content. An account-based strategy is only successful if: Marketing targets the right process with curated content and campaigns tailored to the specific needs and challenges of each high-value account.

B2B 119

B2B Cross-sell Customers GTM 119

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 99

E-commerce Growth Cross-sell Objectives and Key Results 99

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Promotion. Tim Stewart, trsdigital. Pragmatic. Progressive.

Growth 121

Growth Non-Profits Price Promote 121

Lead Fuze

SEPTEMBER 30, 2023

The potential of organic lead generation is immense – it not only helps in attracting prospects who are genuinely interested in your offerings but also contributes significantly towards long-term growth. Increase your visibility online for sustainable growth. Engage, resonate, and optimize for sustainable growth.

Growth 52

Growth Lead generation Gaming Strategic planning 52

Martech

MAY 29, 2024

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. Election campaigns are buying up advertising. The consumer caution exhibited in 2022 and 2023 will continue through 2024. That compares with 4% in Q1 2023.

Non-Profits 90

Non-Profits Retail Price Promote 90

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 78

Growth Product Cold Call Process 78

ConversionXL

SEPTEMBER 11, 2019

Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between. That can mean exponential audience growth.

Promote 87

Promote Process Education Prospecting 87

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

Growth 134

Growth Niche Engineering Referrals 134

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. Growth killer #1: Silos. Growth killer #2: Different goals and metrics.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. They are highly engaging and effective for storytelling and brand awareness campaigns. You’re in the right place! Why LinkedIn?

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019. Pepsi Max's Uncle Drew.

Campaign 97

Campaign Commission Entertainment Drivers/motivators 97

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. This includes email newsletters and other promotional emails, video streaming services and social media. Marketers see two main challenges to further growth in RMNs. Why we care. Get MarTech! In your inbox.

Retail 112

Retail Networking Education Campaign 112

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Salesforce

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

CTR 124

CTR CRM Promote Campaign 124

Hubspot

DECEMBER 9, 2020

Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. Now that you have a better grasp on how brands from all types of industries create strategies that drive growth, it's time to shape your own. Flylow Gear. Image source.

Niche 101

Niche Growth Sports Technique 101

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. So, which ones exactly? The Go-To Channel: Cold Emails.

Campaign 63

Campaign Cold Call GTM Contact 63

SaaStr

MAY 30, 2023

By spotlighting these talented minds, Uber strengthened its brand and contributed to personal and professional growth. At Monte Carlo, a standout campaign involved an unexpected collaboration with Kevin Malone, the character from the popular TV show “The Office.” Represent your audience in the content.

Growth 68

Growth Strategize Drivers/motivators Technology 68

Search Engine Land

JULY 26, 2023

Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. Always-on marketing is a strategy that aims to keep your brand consistently visible in the market through ongoing campaigns. These campaigns result in brief revenue spikes, followed by stagnant revenue growth.

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. Here’s what Hagakure means for Google Ads advertisers and how it can help you manage your paid search campaigns. Moreover, Hagakure promotes simplicity by reducing the number of entities like ad groups and campaigns, making it easier to handle as accounts expand.

Objectives and Key Results 116

Objectives and Key Results Campaign Growth Retail 116

ConversionXL

MARCH 28, 2019

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

Campaign 127

Campaign Product Launch Referrals 127