Search Engine Land

JANUARY 9, 2023

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. How it works.

Launch 91

Launch Networking Campaign Growth 91

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

JULY 23, 2023

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 100

Product Objectives and Key Results Strategize Technology 100

Martech

MAY 17, 2024

The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 87

Legal Launch Campaign Trust 87

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Do you know what drives revenue growth? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Next steps for efficient growth.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

AUGUST 4, 2021

and OMERS Growth Equity. Ultimately, multiple departments and team leaders were part of the decision-making process to purchase the DAM including Clio’s VP of Marketing, Director of Strategic Engagement, Director of Content and Communications, and Director of Inbound Marketing and Operations. Rowe Price Associates, Inc.

Legal 116

Legal Growth Technology Technology 116

Search Engine Land

DECEMBER 8, 2023

In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. Dig deeper: 11 free tools for PPC campaign management 3.

Campaign 115

Campaign Gaming Clients Growth 115

Lead Fuze

JUNE 26, 2023

Whether you’re a sales rep, recruiter, startup owner, marketer or small business proprietor, the decision to bring in external expertise can significantly impact your growth trajectory. They create killer content, design eye-catching graphics, and run email marketing campaigns that get results.

Growth 52

Growth Objectives and Key Results Retail Clients 52

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages.

Customers 112

Customers A/B testing Strategize User Experience 112

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly.

Relationship building 102

Relationship building Repeat business Campaign Strategize 102

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. Those people will get extra benefits, be integrated into campaigns, and get event invites. Drata launches products frequently, with 20+ frameworks and a big product release every quarter.

Cross-sell 82

Cross-sell Strategize Campaign Education 82

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation.

Commission 127

Commission Legal Campaign Retail 127

Martech

JANUARY 25, 2024

It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location. is a content ideation machine that uses generative AI to create strategic and cross-channel content.

Sports 76

Sports Technique Campaign Technology 76

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. What current and near-future marketing campaigns do you need to support? In your inbox.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Campaign Strategize 88

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 100

Growth A/B testing Campaign Electricity 100

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. data processing, content creation, media buying), allowing marketers to focus on more strategic work. For media buying, AI can optimize campaigns based on data, but marketers need to set objectives and budgets.

Objectives and Key Results 104

Objectives and Key Results Territory Campaign Retail 104

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. During their recent hyper-growth phase, Rick Schultz CMO at Databricks hired a lot of marketers. .” I thought I was being so smart, so strategic.

Pipeline 97

Pipeline Growth Strategize Start-ups 97

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns.

GTM 71

GTM Launch B2B Growth 71

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. Check if the digital and logistics capabilities can support more growth. This exercise will help determine the countries fertile for growth: Search for consumers abroad who know your brand. to keep in mind.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Search Engine Land

AUGUST 23, 2023

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency.

Objectives and Key Results 91

Objectives and Key Results Strategize Strategic planning Launch 91

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department. Strategic thinking is essential to email success.

Strategize 85

Strategize Growth Campaign Legal 85

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? Many people and review cycles are necessary to strategize, envision, develop, write, design, update and optimize a successful digital marketing campaign.

E-commerce 134

E-commerce Campaign Launch Advertising/ Marketing 134

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. If you’ve been wondering, I want to share the top five social media platforms you should focus on for business growth. Launched as an X competitor in 2023, the platform has already garnered over 141 million users.

Networking 123

Networking Trust Represent Entertainment 123

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 117

Campaign Retail Gaming Networking 117

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. But why stop there?

Strategize 52

Strategize Angle Lead generation Growth 52

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

SaaStr

AUGUST 8, 2022

The Playbook to Building Your SDR Growth Engine. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. With sessions like… How Top CMOs Drive Growth in the Age of the Self-Serve Buyer. The Playbook to Multi-channel Marketing and The Art of the Product Launch. Emily McEvilly, CCO @ OneTrust.

GTM 89

GTM Launch Networking Growth 89

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Growth driver. What is a chief marketing officer (CMO)?

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? ” 240 chose “Don’t show a page at all.”

Negotiate 124

Negotiate Launch Electricity Networking 124

Salesforce

SEPTEMBER 8, 2021

In the commerce industry, digital transformation may mean adopting a headless approach or launching a new digital storefront. Slack brings the right people and the right information together to optimize everything from product launches to inventory to order management. The results? Happier teams and happier customers.

Territory 98

Territory Launch Promote Strategize 98