Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Is it new customer growth? Identify target audience. Current customer retention?

Strategize 103

Strategize Objectives and Key Results Campaign Promote 103

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Forget flashy ads and vanity metrics. His philosophy?

Growth 102

Growth Customers Referrals SQL 102

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 106

Growth Objectives and Key Results Commission Campaign 106

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. So how can marketing help with customer-led growth?

Growth 105

Growth Customers Referrals Niche 105

Heinz Marketing

JUNE 16, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Matt Heinz trusted me for the job, I wore my ‘Head of Growth’ hat and I knew I didn’t want to let him down.

Growth 110

Growth Pipeline Clients Campaign 110

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. They want to be doing strategic work, they want to see and make decisions on the fly. It can also help foster growth when each connection is harmonized. “It

Campaign 115

Campaign Strategize CRM Engineering 115

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

JULY 23, 2023

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Highspot

FEBRUARY 29, 2024

In any thriving organization, whether an enterprise or a small business, sales and marketing serve as the backbone, driving growth through deal-closing and brand-building activities. Ultimately, this disconnect can stunt growth, harming the company’s market position and profitability. What makes these organizations stand out?

Growth 52

Growth Objectives and Key Results Niche Sales 52

The 5% Institute

JUNE 7, 2023

In today’s highly competitive business landscape, effective sales strategies and tactics are crucial for sustainable growth. B2B sales consultants are experts in identifying growth opportunities, developing sales strategies, and driving revenue for businesses operating in the B2B sector.

Consult 52

Consult Growth B2B Strategic partnership 52

Lead Fuze

SEPTEMBER 30, 2023

With the digital landscape becoming increasingly competitive, standing out from the crowd requires strategic planning and execution. The potential of organic lead generation is immense – it not only helps in attracting prospects who are genuinely interested in your offerings but also contributes significantly towards long-term growth.

Growth 52

Growth Lead generation Gaming Strategic planning 52

ConversionXL

JULY 8, 2021

They exist to help you make better strategic decisions over your marketing. Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better? Granular insights around metrics such as keyword conversions, for instance, is where strategic decisions can be made. Do they deserve more ad budget?

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Sales Hacker

AUGUST 4, 2022

I’m going to share my two biggest secrets for doing just that: listening and strategic gifting. Through strategic gifting, you are practicing how to actually get to know your prospects. And strategic gifting can be a game-changer. So the team got strategic. You can have all the data in the world. Sounds small, right?

Strategize 82

Strategize Sports Quota Gaming 82

Search Engine Land

FEBRUARY 13, 2024

Top-of-funnel PPC: Awareness campaigns The top of the funnel, or awareness stage, is the very first stage of the customer journey, where people haven’t yet identified a problem that needs to be solved. Examples of PPC campaigns that can help generate awareness are: Display campaigns. Video campaigns. Discovery campaigns.

Non-Profits 116

Non-Profits Campaign Strategize Growth 116

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

OCTOBER 20, 2023

They are the golden nuggets promising prosperity and growth. This post promises not only to unravel the mystery around sales leads, from cold and warm ones to hot prospects ready for conversion but also arms you with practical strategies such as using social media marketing and email campaigns effectively.

Growth 52

Growth E-commerce Real Estate SQL 52

Search Engine Land

FEBRUARY 8, 2024

Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. As keywords started embodying audience traits, understanding audience behavior and strategically integrating them into campaigns became crucial. Traditionally, most structural decisions in PPC are made at the campaign level.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Sales Pop!

MAY 17, 2024

AiSDR is a tool that transforms the approach to email campaigns, offering innovative ways to automate and optimise processes. This ensures that messages are engaging and relevant to the audience, which in turn increases the effectiveness of campaigns and boosts customer engagement.

Objectives and Key Results 52

Objectives and Key Results Strategize Campaign Growth 52

Heinz Marketing

JUNE 21, 2022

You just need the right levers in place to fuel community-led growth. 4 Ways to Trigger Community-Led Growth. Here, we cut through the noise and look at four strategic actions you can take to activate community-led growth. The post How to Deploy Community as a Growth Strategy appeared first on Heinz Marketing.

Growth 107

Growth Promote Referrals B2B 107

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals. Unlocking innovation and growth Diverse skill sets incubate creativity. The outcome?

User Experience 118

User Experience Strategize Technology Technology 118

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Next steps for efficient growth.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Refining your target buyer personas empowers sales and marketing teams to strategize successful campaigns. Ensuring a collective understanding of who you are selling to enables all team members to craft messages and offers that drive revenue growth.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Intrinsic 118

Intrinsic CTR Strategize Presentation 118

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 106

Product Objectives and Key Results Strategize Technology 106

Lead Fuze

JUNE 26, 2023

Whether you’re a sales rep, recruiter, startup owner, marketer or small business proprietor, the decision to bring in external expertise can significantly impact your growth trajectory. They create killer content, design eye-catching graphics, and run email marketing campaigns that get results.

Growth 52

Growth Objectives and Key Results Retail Clients 52

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution.

Strategic planning 102

Strategic planning Technology Technology Strategize 102

SaaStr

MAY 30, 2023

With this realization, Bar and her team took a different approach by seeking inspiration from companies that successfully understood their target audience’s preferences and strategically distributed their content accordingly. It is important to emphasize that strategic distribution is not the responsibility of a single department.

Growth 71

Growth Strategize Drivers/motivators Technology 71

Martech

AUGUST 4, 2021

and OMERS Growth Equity. Ultimately, multiple departments and team leaders were part of the decision-making process to purchase the DAM including Clio’s VP of Marketing, Director of Strategic Engagement, Director of Content and Communications, and Director of Inbound Marketing and Operations. Rowe Price Associates, Inc.

Legal 117

Legal Growth Technology Technology 117

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. The strategic use of GA4 is crucial in this process. The first thing to focus on is gathering and integrating first-party data, which will drive most of our marketing decisions in the coming months.

Finance 113

Finance Strategize Technology Technology 113

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

MARCH 8, 2024

This means remarketing audiences will gradually decrease and these campaigns will have less impact. Account optimization Your day-to-day campaign optimization has evolved drastically over the past few years. Performance Max has brought with it a different approach for analyzing and optimizing campaigns.

Campaign 109

Campaign Retail Manufacturing Clients 109

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. Automation was a huge driver of growth, and not many customers asked for it. Was this strategic? Try to measure how each campaign affects ARR. They were burning cash, but growth was incredible.

Growth 64

Growth Non-Profits Drivers/motivators Construction 64

SaaStr

MAY 30, 2024

With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. It’s a growth model and GTM strategy.

Cross-sell 84

Cross-sell Customers Pitch Drivers/motivators 84