Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement.

A/B testing 127

A/B testing Drivers/motivators CTR Click Through Rate 127

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

Campaign 123

Campaign A/B testing Sports Retail 123

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Demand generation Role: Drive awareness and interest through targeted campaigns.

Go To Market 69

Go To Market Objectives and Key Results A/B testing Territory 69

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. In these campaigns, the organization aims to be seen as a trustworthy source of helpful information. It’s that simple.

Strategize 116

Strategize A/B testing GTM Campaign 116

Martech

APRIL 14, 2025

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities.

Territory 89

Territory Government Legal A/B testing 89

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 131

Campaign A/B testing Conversion CRM 131

Salesforce

AUGUST 15, 2024

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data. Back to top.)

Product 89

Product E-commerce CRM A/B testing 89

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

DECEMBER 20, 2024

This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. Then, they can begin to explore more by asking follow up questions: What are the poorest performing campaigns for the last quarter? Back to the top ) 2.

Engineering 69

Engineering A/B testing Campaign Launch 69

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. Hvac’s HVACs.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

Campaign 78

Campaign A/B testing Lead generation Strategize 78

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

A/B testing 123

A/B testing Click Through Rate Objectives and Key Results Campaign 123

Hubspot

MAY 23, 2015

To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. How to Make the Most of Your Retargeting Campaigns. Frequency caps allows you to place a fixed limit on the number of times a specific ad will appear to help you be more strategic in your efforts.

Campaign 78

Campaign A/B testing Real Estate Technique 78

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Can you easily create A/B tests of your email offers? On-Demand Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation?

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Martech

JUNE 18, 2024

This strategic approach will steer your team toward fully adapting and effectively utilizing these systems. Following our experimentation with specific AI tools, we have begun implementing AI solutions during these phases, saving time and money and improving our digital advertising campaigns’ overall opportunity for success.

A/B testing 121

A/B testing Construction Strategize Technology 121

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features. Multichannel engagement Omnichannel campaigns go beyond email. Data quality.

B2C 119

B2C A/B testing Retail B2B 119

Hubspot

JUNE 17, 2020

In this post, we'll review how to structure your Google shopping campaign and the top strategies that'll drive sales. If you want to set up Google shopping ads, you might be wondering, "Which campaign structure should I use?" Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

A/B testing 101

A/B testing Campaign Price Strategize 101

Search Engine Land

JANUARY 11, 2024

This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time for increased investment in strategic activities, such as audience analysis, to enhance optimization effectiveness. This eliminates the need for time-consuming A/B testing and can increase revenue.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

Account management 132

Account management Gaming A/B testing Campaign 132

Search Engine Land

FEBRUARY 8, 2024

Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. As keywords started embodying audience traits, understanding audience behavior and strategically integrating them into campaigns became crucial. Traditionally, most structural decisions in PPC are made at the campaign level.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Martech

JUNE 27, 2024

Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the technology choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.

Strategic partnership 106

Strategic partnership A/B testing Strategize Growth 106

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Email campaigns are effective.

Territory 342

Territory Represent Sales Lead generation 342

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. Considering a new angle to take when creating different landing page copy for A/B testing.

Angle 124

Angle A/B testing Campaign Strategize 124

Martech

SEPTEMBER 17, 2021

She added, “What your database is, is a whole heap of different life stages that we can actually try targeting within our testing.”. Natural fit with A/B testing. Testing a hypothesis. Apply those recommendations to future campaigns to continue learning more, built on the experiences of the previous rounds.

Conversion 135

Conversion Objectives and Key Results A/B testing Campaign 135

Salesforce

MARCH 15, 2024

Perform A/B testing for best results I make sure to use A/B testing and analytics to refine things like headlines, visuals, or calls-to-action based on real-time performance data. Once you’ve established your scoring and grading, your next step is to strategize ways to nurture your leads.

Lead generation 115

Lead generation A/B testing Sales Promote 115

Hubspot

JANUARY 16, 2020

Marketers should use audience targeting to formulate campaigns that will align directly with their consumers' lifestyles. When segmenting your audience, think of the type of audience you want to reach for a particular campaign or product, and which demographics you need to focus on. A/B test your targeting to ensure it's impactful.

A/B testing 91

A/B testing Launch Technique Campaign 91

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. The trouble is that this metric doesn’t tell you much on its own.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 103

A/B testing X-functional Campaign Contact 103

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

ConversionXL

FEBRUARY 3, 2022

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Rewards program, contests, email marketing, campaigns; Revenue. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

APRIL 5, 2023

They combine quick wins for short-term gains with longer-term strategic revisions designed to work now during economic uncertainty and later when times improve. Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently.

Profit margin 131

Profit margin Objectives and Key Results A/B testing Strategic planning 131

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126