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How to Increase Your Click-Through Rate by 1300%

Hubspot

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. But recently, we made a slight update to that section of our website, and we did some A/B testing to make sure that the new pages performed as well as the older ones.

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A/B Testing in Action: 3 Real-Life Marketing Experiments

Hubspot

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . But, cutting through the noise can be a challenge. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

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Apple’s Privacy Changes Will Force Marketers to Innovate – Here’s Where to Start

Salesforce

Click-through rate (CTR) measurement will not be impacted by the new privacy features. It’s time to have conversations about deeper metrics in email. How is that impacting conversions? Brands that focus on outcomes over impressions won’t be worried about seeing their email open rates disrupted.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. The following are some common symptoms that you might experience if your audience is growing tired of your ads: 1.

CTR 101
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Top 10 Most Read Articles of 2017

ConversionXL

Competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. 7 Do Review Stars on Google Help Click-Through Rate? What kind of improvement in CTR can we get from including review stars in search engine results, if any? Original Study].

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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

Because video is an extremely popular medium in marketing, (in fact, 83% of marketers feel its importance is only growing) including it in your email marketing can engage your subscribers and increase your conversions. Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR.

CTR 101