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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. A/B test #1: The placement of your form on your page.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. How to calculate conversion rate.

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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape.

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How to Increase Your Click-Through Rate by 1300%

Hubspot

Think you can guess which of the following call-to-action buttons generated 13 times more clicks than the other? The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. The moral of this story is simple: Always be testing.

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How to Write Sales Emails People Want to Read

Highspot

They blend introduction, persuasion, and conversion elements into a personalized and compelling message. Sales and marketing emails share a common goal – to engage buyers in a meaningful way that ultimately leads to conversions. They can help you draft initial and follow-up emails that sound just like you.