ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. How does your site's user experience stack up to the competition?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. Benefits of PPC.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Ideation x Execution = ROI. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

MAY 3, 2020

For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.) before visitors endure friction and other “conversion killers.” User testing: Examines how real people perceive and use your site/software. There is a difference, however.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

OCTOBER 5, 2016

For optimizers, quality assurance is about ensuring the quality of a site, landing page, test treatment, email campaign, etc. Namely that user testing is focused on how the user actually experiences the site while quality assurance is focused on the site itself and how it stacks up against the developer’s intentions.

UX 104

UX User Experience X-functional Launch 104

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. You should also set expectations up front for how much time the survey will take.

X-functional 67

X-functional Objectives and Key Results Government A/B testing 67

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric. Image Source.

User Experience 58

User Experience Campaign X-functional Conversion 58

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 117

B2B X-functional Pitch Click Through Rate 117

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. To navigate the list, you can filter out tools based on function as well as for which size company it works best. It opens the door for detailed analysis.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. The answer could be different business to business, but it’s important to have the conversation rather than to ignore the data regardless of the significance. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And so, yeah, I guess over the last 10 years I’ve worked my way up and around.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

ConversionXL

JUNE 21, 2016

In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. Note that when Jakob says “better design”, he means “more conversions / increased sales” Here’s how Jakob summarizes the three approaches… Image Source. Iterative Testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. An effective sales workflow helps improve your conversion rates, shorten the sales cycle , and increase total revenue from sales.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science).

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. previous conversations, facebook, intercom…). from each of the speakers. And we’re off!

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Organize growth into a cross-functional team.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Magic quadrants are useful for conceptualizing complex data where a data point might contain up to four traits. Sunburst diagrams.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

SEPTEMBER 17, 2015

Once an organization reaches a meaningful size , usually more than 10 people or so, there are all sorts of internal political and alignment issues that naturally spring up. Your job as an optimizer is to change the conversation, usually subtly, to force the people around you to eat veggies. Then test them all and go with the winner.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. Message ads.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

SEPTEMBER 3, 2020

I swiped up to purchase without ever leaving the app itself. Instagram allows you to target your ads by reach, video views, traffic, conversions, app installs, and brand awareness. Additionally, a user doesn't have to follow your account to see an ad from your brand. Miller Lite.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

ConversionXL

SEPTEMBER 15, 2020

Setting up your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. In this example, the visitor added one or more products to her cart, but did not end up converting.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

OCTOBER 30, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.

A/B testing 77

A/B testing X-functional Launch Start-ups 77

ConversionXL

JANUARY 8, 2016

Setting Up Your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. 4 Ways to Use Segmentation to Increase Conversions. ” [Tweet It!]. Page Load Speed.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. So, “bottoms up,” I suppose. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” They will catch up. A lot of companies seem to think that.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77