Salesforce

JULY 7, 2025

Our research shows that these AI tools for small businesses deliver results: In fact, our Small and Medium Business Trends Report showed that 90% of SMBs using AI report more efficient operations. Effective content marketing shares your story and creates brand awareness, positions you as a thought leader, and builds trust with customers.

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” To get fresh results, you must converse with the world.

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Objectives and Key Results X-functional A/B testing Campaign 126

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Customers often make first contact with brands via social.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Heinz Marketing

MAY 12, 2025

Is your focus on brand awareness , lead generation , pipeline acceleration , or customer retention ? Key considerations include: Campaign objectives Sales and marketing alignment Channel and content fit Buyer stage alignment Timing and resources Lead capture and routing Reporting and optimization 3.

Campaign 57

Campaign CTR SQL A/B testing 57

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. The key is knowing how and when to use each one. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing.

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A/B testing Objectives and Key Results E-commerce Real Estate 131

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Who are you excited to meet at the event?

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A/B testing Objectives and Key Results CRM Customer Relationship Management 59

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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A/B testing Objectives and Key Results X-functional Represent 127

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and preferences. What is email A/B testing? Which image is best?

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A/B testing Objectives and Key Results Click Through Rate Campaign 109

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. Some good ones (data-backed or result of a careful analysis), some mediocre ideas, some that you don’t know how to evaluate. We can’t test everything at once, and we all have a limited amount of traffic. Image Source.

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A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

JANUARY 22, 2015

You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. You’re confident in the result – and implement the winner on your site. Now 3, 6 or 12 months go by. Is the lift still there? “[link].

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

FEBRUARY 2, 2016

When Your Career Depends On The Test Results…. I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. And his expertise required that A was going to be the winner of the test. And mind you, this person set the test up.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Let’s dive into some key strategies that will help you optimize your ad spend, reach your target audience more effectively, and ultimately boost your online presence.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

ClickFunnels

DECEMBER 5, 2022

Ideally, the only clickable elements on a landing page should be the call-to-action buttons so that the potential customer would only have two options: Click the call-to-action button. Sales landing pages where the conversion goal is to persuade the potential customer to buy a product or service. Leave the landing page.

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A/B testing Objectives and Key Results Lead generation Conversion 147

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. First, why Google Optimize over other testing tools? What results from this romance is tool overload. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior.

A/B testing 102

A/B testing Objectives and Key Results GTM Start-ups 102

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? NPS & CSAT.

Objectives and Key Results 158

Objectives and Key Results A/B testing Growth Market share 158

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

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A/B testing Click Through Rate Objectives and Key Results Campaign 122

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Image source.

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Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

ConversionXL

OCTOBER 30, 2015

Bias can even be present in the results of companies like Reality Mine or Nielsen that use electronic devices that record actual media behaviors instead of attitudes. The result? Our client had attempted to portray a representation of their “vision” of what their typical customer looked like for their sales kit.

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113

Search Engine Land

FEBRUARY 14, 2024

The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. One example is the makeup brand Sephora, which uses AI to improve the customer experience. These chatbots provide customized advice and recommendations based on individual responses.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If If they’re testing, why are they testing?” Natural fit with A/B testing.

Conversion 135

Conversion Objectives and Key Results A/B testing Campaign 135

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Objectives and Key Results 111

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 111

Hubspot

SEPTEMBER 3, 2020

This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp. Our free HubSpot Academy course on lead nurturing can help you develop a lead nurturing strategy to build long-lasting relationships with your customers.

A/B testing 100

A/B testing Objectives and Key Results Promote Represent 100

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. Positioning.

Campaign 150

Campaign Objectives and Key Results Launch Click Through Rate 150

ConversionXL

AUGUST 17, 2017

Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. This is too late, and generally results in the need for unwieldy design changes further down the track that could easily have been avoided. The actual testing and analysis of results constitute only the last two steps. UX reports.

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Process A/B testing Objectives and Key Results UX 103

ConversionXL

NOVEMBER 29, 2012

We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. One prospect said to me in an email, “ I’d like to try and improve the actual conversion rates, instead of doing all the testing or gathering feedback.”

A/B testing 100

A/B testing Prospecting Objectives and Key Results Clients 100

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ClickFunnels

JANUARY 1, 2023

If done poorly, however, it can do more harm than good by turning potential customers away. Copywriting is important because it helps to establish a connection with your potential customers. Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The result?

Objectives and Key Results 126

Objectives and Key Results Strategize Legal A/B testing 126

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Preparation is vital. What can you do?

Appointment 130

Appointment UX Objectives and Key Results Gambling 130

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Your landing page has one objective and one objective only: to convert visitors into leads. When someone searches for your key phrase, they should find your landing page. Landing Page Colors.

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A/B testing Objectives and Key Results Follow-up Trust 101