Remove A/B testing Remove Meeting Remove Objectives and Key Results
article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

article thumbnail

A guide to creating social media videos (for search and beyond)

Search Engine Land

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

These journeys have generated 335 meetings, closed $287K in a startup from scratch, and helped drive $40 million in enterprise deals across multiple continents and industries. I’ve over 656,000 emails, making 11,519 cold calls, booking 335 meetings, and closing over $406,000 in new business in startup environments alone. They guide.

SQL 36
article thumbnail

The 16 Best HubSpot Updates from February 2025

Martech

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

article thumbnail

5 steps to marketing innovation with creative problem-solving

Martech

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. polls, surveys, focus groups, A/B testing).

article thumbnail

How Agentic Marketing Automation Will Bring a New Era of Efficiency

Salesforce

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration. Heres How You Can Prepare.

article thumbnail

How to Prepare for Small Business Week (2025)

Salesforce

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Who are you excited to meet at the event? It helps you set goals that support your long-term business objectives and drive “actual” results.