Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. Let’s get into it. The smartest companies are embracing Ecosystem-Led Growth, or ELG. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Why Ecosystem-Led Growth for GTM?

GTM 93

GTM Growth Cross-sell Referrals 93

SaaStr

JANUARY 23, 2024

Dear SaaStr: Does it get easier or harder to scale SaaS as your company grows? Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Account expansion starts to work. But … the absolute numbers also get larger. You start to saturate your core ICP.

Niche 80

Niche Growth Start-ups Engineering 80

Search Engine Land

FEBRUARY 21, 2024

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. The pop-up message reads: “Get a free 1-on-1 consultation with a Google Ads expert: You don’t have to start on your own. IN HIS GMAIL ACCOUNT!!!! Why we care. Pop-up notifications. So that just happened.”

Consult 101

Consult Clients Promote Start-ups 101

Partners in Excellence

FEBRUARY 13, 2024

For key and strategic accounts, we think of the total revenue we can generate across the account. Some things we must constantly look for are: What are they teaching us about the issues/problems/challenges they face and how we might look for the same things in other accounts?

Customers 121

Customers Referrals Clients Strategize 121

SaaStr

NOVEMBER 29, 2023

It started off with a ton of PR and attention as a next-generation, super fast CDN, and had an early IPO, but for the most part, has quietly been heads down since then. A good part of the gains are from finally getting EBITDA positive. And really the source of all its growth. #3. You get ~15% annual growth. #4.

Non-Profits 95

Non-Profits Growth Start-ups Engineering 95

Search Engine Land

FEBRUARY 16, 2024

Advertisers can utilize these enhanced insights to optimze campaigns more effectively for stronger attribution capabilities, pinpoint growth opportunities, and maximize ROAS. Getting started. If you’re interested in accessing these enhanced insights, contact your Fospha or Snapchat account manager for more details.

Campaign 109

Campaign Account management Contact Presentation 109

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? Your customers can be your promoters Discover how product-led growth is changing marketing through personalized, data-driven experiences.

Growth 98

Growth Product Customers B2B 98

Search Engine Land

DECEMBER 15, 2023

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Getting started. To ensure your account is eligible for this off, make sire you: Have channel memberships enabled on your channel. ” Get the daily newsletter search marketers rely on.

Growth 108

Growth Launch Promote Process 108

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. Not providing clients with access to their own ad accounts. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Trust 134

Trust Clients Referrals Contract 134

Search Engine Land

SEPTEMBER 15, 2023

You can take many different routes to get there. If you’re a startup and/or new in the space, and you know the season dates, the best thing to do is use data from your tools to learn the average estimated traffic growth between high season and the rest of the year. It literally comes every year.

Pharmaceutical 136

Pharmaceutical Retail Hospitality Growth 136

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? This article will give you some to-dos that have helped many of my PPC clients get more revenue from their marketing spend. Get the daily newsletter search marketers rely on. How do you get started with incorporation?

Conversion 118

Conversion SQL Campaign CRM 118

Search Engine Land

NOVEMBER 22, 2022

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital.

CTR 140

CTR Growth Clients Follow-up 140

Search Engine Land

OCTOBER 27, 2023

million accounts uploaded 696 million videos to YouTube from Oct. million accounts uploaded 774 million videos to YouTube from Oct. Tubular data found that 61-180-second videos earn the highest growth rates per the number of uploads on TikTok, making it the optimal video length to drive growth. Last year, 15.4 15, 2022.

Follow-up 119

Follow-up Growth Engineering Technology 119

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Do you know what drives revenue growth? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Low-level titles.

B2B 116

B2B Customers Appointment Objectives and Key Results 116

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Let’s get into it. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing.

GTM 90

GTM Growth Campaign B2B 90

SaaStr

JANUARY 24, 2024

Can you start and stop a PLG motion? She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. It’s better to find the best ICP to get to $5M-$10M and scale from there. What should you look for in an Enterprise rep vs. a Mid-Market rep?

Growth 92

Growth GTM Up-sell Legal 92

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. The small accounts should ideally be strategic.

Contract 106

Contract Clients Pitch Growth 106

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. She started the year facing a daunting challenge: her organization’s martech stack was a patchwork quilt of solutions, each operating in its own silo. Identify integration needs and gaps.

Strategize 101

Strategize Growth Technology Technology 101

Salesforce

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. Let’s dig into the most important things I’ve learned about target-setting from more than 20 years in sales and business so you can start clocking revenue. All they have to do is start running. But will they?

Quota 116

Quota Territory Pipeline Sales 116

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Stop using agile words and start speaking the language of business. Are your marketers overwhelmed?

Manufacturing 108

Manufacturing Promote Pipeline Technique 108

Partners in Excellence

JANUARY 31, 2024

Let’s say the total revenue we and our competitors are getting totals $1B. We don’t have to prospect, we don’t have to find more opportunities, we just have to bring more of them that started over the finish line! 46%, 460 accounts are poised to buy, they are on the cusp of committing to a change.

Growth 111

Growth Pipeline Represent Closing 111

Heinz Marketing

JUNE 16, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Matt Heinz trusted me for the job, I wore my ‘Head of Growth’ hat and I knew I didn’t want to let him down.

Growth 109

Growth Pipeline Clients Campaign 109

Sales Hacker

MARCH 19, 2024

She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.

GTM 83

GTM Management Consulting Growth Pipeline 83

Search Engine Land

SEPTEMBER 28, 2023

Yet, despite the best of intentions, an account can hit the skids. I’ve seen this happen too many times: From falling victim to a hacking incident and having a $100,000 budget blown up even before the workday started. To Google shutting down an account due to a sudden spike in holiday spending, resulting in a $150,000 loss in sales.

Campaign 118

Campaign Promote Start-ups Engineering 118

Search Engine Land

APRIL 23, 2024

Content Using popular sounds, filters and ideas can help your TikTok videos get on the For You page faster. TikTok shows you what’s trending so you can join in and boost your chances of getting noticed. Some great KPIs to start with include conversion rates, engagement rates, website traffic and revenue growth.

Entertainment 114

Entertainment Objectives and Key Results Follow-up Engineering 114

SaaStr

DECEMBER 21, 2022

The part I didn’t originally get as a first-time SaaS founder was how relatively easy is it to grow exising accounts and account size if your customers are happy. And they key is — that 120% revenue growth annually from Larger Customers as a cohort (and even the 105% from Mid-Market) compounds. You do have to deliver.

Growth 104

Growth Prospecting Customers 104

Martech

MAY 1, 2024

Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. As a result, the company improved customer engagement leading to revenue growth. Email: Business email address Sign up now Processing.

Conversion 80

Conversion Objectives and Key Results Drivers/motivators Trust 80

SaaStr

JANUARY 10, 2024

Strong growth, break-even margins, and very high quality revenue. Three Mega IPOs That Took A Long, Long Time To Get Big: Squarespace, Procore and UiPath So let’s dig in. Still, its growth has held up far better than many SaaS leaders. growth slows more than planned). #3. 5 Interesting Learnings: #1.

Construction 85

Construction Growth Up-sell Start-ups 85

Highspot

MARCH 12, 2024

Then, get everyone in the same room to narrow the list down. The gist of it is this: If enablement does training, will sales hold them accountable for these behaviors and coach them? To start, many enablement teams will track participation metrics and associated survey data. There are typically two tiers to this.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

MAY 30, 2022

Above that, and you really get into magical compounding growth. High NRR can hide mediocre growth in new logos and customers. With 150% NRR, you can “hide” just 20%-30% or so new customer growth and it will be hard to see that slow growth in new customers in the revenue growth numbers. I see this so often.

Growth 109

Growth Customers Start-ups Product 109

Partners in Excellence

OCTOBER 4, 2023

” If we achieve our growth/revenue goals, we think we are doing well. Think of what it would mean to our customers, our own performance, our companies, shareholders, if we started to more effectively address the potential? Then what about those customers that start a change process, but abandon it before they engage sellers.

Quota 110

Quota Growth Sell Process 110

Search Engine Land

FEBRUARY 8, 2024

more than just SERP and feed-based) becomes the norm, advertisers will need to get comfortable translating their strategies across platforms. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative. Get the daily newsletter search marketers rely on. Yet, as paid media (i.e.,

Objectives and Key Results 129

Objectives and Key Results A/B testing Campaign Price 129

Sales Gravy

NOVEMBER 27, 2023

On this episode of the Sales Gravy Podcast, I sit down with Mike Weinberg for Part One of our conversation on the state of the Sales Profession, sales leadership, and getting started as a new sales manager. Sales Management is about nurturing and developing talent, fostering a culture of accountability, and leading by example.

Technique 82

Technique Technology Technology Trust 82

SaaStr

FEBRUARY 20, 2024

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Go To Market 86

Go To Market Territory Technique A/B testing 86

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Most accounts start and stick with modest budgets. Demand Gen works best for larger accounts with bigger budgets and more historical data. Start small. But you should test it.

Non-Profits 131

Non-Profits Campaign Networking Entertainment 131

Search Engine Land

OCTOBER 27, 2023

The result is a clear overview of what’s happening in the account, why it’s happening, and what you did to influence that (or how you plan to address it if action is needed). For accounts with a high volume of data (which may also coincide with higher budgets), it’s fairly common to see trends appear week over week. If not, why?

CTR 122

CTR Click Through Rate Niche Conversion 122

Sales Hacker

SEPTEMBER 29, 2023

75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Kathleen Booth (SVP of Marketing & Growth, Pavilion) notes “event-led growth” as a key growth motion for Pavilion. Take the engaged persona and accounts and convert them further with these events.

GTM 100

GTM Growth B2C Territory 100